Development of the complete digital ecosystem
Starting from a blank page, Geekworkers designed and developed the Animals Cocoon platform in several key stages:
Strategic analysis and business model design
Strategy: Define a clear value proposition for a two-sided market
- In-depth analysis of the animal services market in Switzerland.
- Precise identification of pet owners' needs and expectations (ease of search, trust, simple booking).
- Identify the needs and expectations of professionals (visibility, customer acquisition, administrative simplification).
- Development of a viable business model based on networking, online booking and value-added management tools for professionals.
UX/UI design and prototyping
Strategy: Create an intuitive and engaging experience for all users
- Designing distinct but coherent user interfaces (UI) and user experiences (UX) for owners and professionals.
- Creation of detailed interactive models on figma to visualise and validate user paths before development.
- Emphasis on simplicity, clarity of information and ease of use (booking, profile management, etc.).
Development of the web platform and functionalities
Strategy: Use WordPress and Crocoblock for a powerful and flexible solution
- Development of the platform on WordPress for its robustness and ecosystem.
- Use ofElementor Pro for building pages and customising the design.
- Extensive implementation of the suite Crocoblock :
- JetEngine To create custom content types (Professionals, Services, Pets, etc.), taxonomies, complex relationships and advanced user profiles (dashboards).
- JetBooking / JetAppointment To set up an online service booking system with availability management for professionals.
- JetFormBuilder For registration, contact and, potentially, notice submission forms.
- JetSmartFilters To enable owners to filter and easily search for professionals according to various criteria (location, type of service, animal species, etc.).
- Development of a tailor-made back office and intuitive, allowing the Animals Cocoon team to manage all the platform's users, content, bookings and settings.
Technical optimization and SEO
Strategy: ensuring performance, reliability and visibility
- Rigorous optimisation of loading speed and overall performance using specialist plugins such as WP-Rocket (cache), Imagine (image optimisation), and Perfmatters (script/style clean-up).
- Implementing a strategy SEO fundamental with Rank Math to optimise the site's structure and content and improve its visibility on search engines (particularly for the professional directory).
Professional Acquisition Strategy
Strategy: Build the marketplace offering through targeted marketing
- Strategic advice on canvassing and acquiring the first professionals (vets, groomers, etc.).
- Design, launch and management of targeted advertising campaigns on Meta Ads (Facebook, Instagram) and Google Ads to attract professionals and encourage them to register on the platform.
- Monitoring campaign performance and optimising to maximise the number of qualified registrations.
