Ask for a quote
Home
/
/
Auto Romande

Auto Romande

Redesign of a car trade-in calculator into a WordPress landing page and Google Ads campaigns (ROI > 900%)

For Auto Romande, specialist in car buybacks in French-speaking Switzerland, Geekworkers redesigned the trade-in calculator. The goal was to transform this outdated tool into a modern and high-performing WordPress landing page (Elementor, JetFormBuilder), optimized to maximize sales inquiries and improve the user experience.

Visiter le site
Contact us

Services

TradeTransportation

Technologies

Visites
+ 0
Taux de rebond
< 0 %
D’interactions
+ 0 %

Le défi

Our approach

Résultats concrets

Auto Romande: modern calculator for boosted conversions and accelerated ROI.

The strategic overhaul of the calculator by Geekworkers enabled Autoromande.ch to achieve its commercial objectives:

  • Increase in qualified traffic: The proposed Google Ads campaign helped attract relevant prospects.
  • Improved conversion rate: The modern design and efficient form have significantly increased the number of submissions.
  • Increased lead volume: A significant increase in vehicle sales requests, generating a rapid and substantial return on investment.
  • Reinforced brand image: The new tool has contributed to a more modern and professional perception of the company.
  • Technical performance: a fast and reliable tool thanks to optimizations (WP Rocket, Imagify).

This project demonstrates our expertise in redesigning specific web tools (calculators, advanced forms) on WordPress/Crocoblock, transforming them into genuine lead machines thanks to an approach focused on conversion and potentially supported by targeted advertising campaigns.

Is your lead generation tool or landing page lacking in performance?

Contact us

Livrables techniques

Strategic and technical solutions for the redesign of the Calculator

To transform the trade-in calculatorAuto Romande into a powerful conversion tool, Geekworkers deployed the following solutions:

Analysis and redesign strategy

Strategy: Deep understanding and a conversion-oriented approach

  • Analysis of the existing tool, Autoromande.ch's specific needs and the target user path.
  • Definition of a redesign strategy focused on modernising the UX/UI and maximising form submissions (leads).

UX/UI design and prototyping

Strategy: Create a modern and engaging interface

  • Presentation of several design proposals (mock-ups), designed to reflect Autoromande.ch's identity and optimise the user experience on a dedicated landing page.
  • Refinement of the chosen layout, incorporating conversion best practice for forms and landing pages (clarity, calls to action, reassurance).

WordPress development and advanced form integration

Strategy: Utilizing a flexible and high-performance technical stack

  • Development of the landing page on WordPress for its flexibility and ease of management.
  • Use ofElementor Pro for precise design implementation and easy customisation.
  • Integration of JetFormBuilder (more Crocoblock) to create a multi-stage data collection form that is powerful, conditional and easy to use for the end user.
  • Configuration of notifications and transmission of collected data to the customer.

Technical optimization and SEO

Strategy: ensure speed, reliability and basic visibility

  • Implementation of Rank Math for basic on-page SEO optimisation of the landing page.
  • Use ofImagine to compress and optimise images without any visible loss of quality.
  • Configuration of WP-Rocket for caching and optimising overall performance (loading speed).

Acquisition Strategy (Proposal)

Strategy: Generate qualified traffic to maximize ROI

Developing and proposing a strategy Google Ads targeted at transactional keywords related to vehicle trade-ins in French-speaking Switzerland, to attract qualified prospects to the new calculator and accelerate return on investment.

Launch and follow-up

Strategy: Continuous improvement based on data

  • New calculator/landing page now online.
  • Performance monitoring (conversion rates, loading times) and analysis of usage data (via Google Analytics, if implemented).
  • Continuous adjustments and improvements to ensure optimum user experience and efficiency over the long term.

Avis du client

Je n'ai pas de mots pour exprimer ma gratitude concernant l'accompagnement que l'équipe Geekworkers à mis en place pour me séparer, en douceur, de mon ancien site devenu obsolète tant sur le plan technique que pratique. Pleine d'appréhension, l'équipe à su être à mon écoute et réaliser, avec moi, tout ce qu'il fallait pour construire un nouveau site correspondant à ce qui collait à mon univers. Ultra réactifs, l'équipe de Geekworkers répondait à chacune de mes demandes faisant avancer le projet d'une manière fluide et concrète....
Anita Perdreau
dunclic.com
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Turkey Lucidity
depotclesecurite.ch
Very good service, follow-up and professionalism. I highly recommend them.
Silvia Castillo
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Bobi
bobiapp.ch
Je souhaite exprimer ma profonde satisfaction envers Geekworkers. Leur service client remarquable , leur professionnalisme et leur engagement envers la satisfaction du client sont véritablement impressionnent . Mon expérience a été exceptionnelle et je recommande vivement cette entreprise. Mercie pour votre service.
Newash SA
newash.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Ernesto Carreño
ernestdetailing.ch
Un grand merci à Geekworkers pour la réalisation de mon site web. Leur professionnalisme, écoute et expertise ont fait toute la différence. Une équipe au top que je recommande vivement ! Leur réactivité et leur aide dans la création de mon contenu ont été un avantage réel. Une analyse approfondie de mes besoins a été réalisée dès le départ et un accès permanent à l’évolution du projet m’a été octroyé. N’hésitez pas de travailler avec eux.
Michel Rey
zenityacademy.ch
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Senghane Lmighty
whodaboss.app
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Chiara Cuffaro
chiaracuffarokinesiologie.ch

Vous avez un projet à valoriser ?

Un site web n’est pas une simple vitrine.

C’est un outil stratégique qui doit attirer, rassurer et convertir.

At the house of Geekworkers, nous concevons des sites professionnels clairs, performants et orientés résultats. Qu’il s’agisse d’un site vitrine, d’un site corporate ou d’une plateforme sur mesure, chaque projet est pensé pour valoriser votre activité et générer des opportunités concrètes.

Contactez-nous dès maintenant.

Other similar projects

Recycling Market
Sectors:
Trade, Community, Environment
domo.health
Sectors:
Trade, Health, Technology
See all projects
Let's discuss your needs
Prêt à démarrer ?

Demandez votre devis - GRATUIT !

Phone

+41 21 561 36 26

WhatsApp

+41 21 561 36 26

Make an appointment