Strategy and techniques deployed
Modernizing the visual identity while honoring tradition
Strategy: logo redesign and custom web design
Geekworkers first proceeded to the logo redesign to give it a more modern look while respecting the butcher shop's heritage. The new site WordPress, developed with Elementor, features an innovative and refined design, using high-quality photographs to whet the appetite and highlight the establishment's qualitative and artisanal positioning.
Promoting product quality and artisanal know-how
Strategy: Advanced content structuring with Crocoblock
The site focuses on showcasing products (Swiss meats, home-made products) and services (delivery). The use of Crocoblock alongside Elementor has enabled the creation of dedicated sections and potentially dynamic product galleries, presenting the offering in a structured and visually engaging way, while underlining the commitment to local partners.
Increase local visibility and generate traffic/orders
Strategy: Geotargeted Google Ads campaigns
To reach out to local customers Google Ads campaigns have been configured to target relevant local searches ("butchery [town]", "quality meat", "butchery delivery"). The website is optimised with clear calls to action to encourage people to visit or contact us to place an order or make a delivery.
Ensuring a high-performing, secure, and scalable website
Strategy: Technical optimization and modern stack
The site's speed is ensured by optimisation via WP-Rocket. The solid technical base is based on WordPress, Elementor and Crocoblockoffering flexibility and scalability. Rank Math manages basic SEO, WP Armour secures forms and Compliance guarantees legal compliance.
