Strategy and technical solutions deployed
Geekworkers created an attractive and efficient WordPress platform for Coach Cath, using Elementor and Crocoblock, to present and sell her online coaching services.
Structuring and selling coaching programs
Strategy: use of customized content types and a clear pricing section.
With JetEngine (Crocoblock), we have structured the different coaching programs (duration, type) as separate entities. The 'Prices' section, designed with Elementor, presents these offers in a comparative and transparent manner, with clear call-to-action buttons (“I’m interested”, potentially leading to a form or payment page).
Promote and sell the Power Squad e-book
Strategy: creation of a dedicated landing page and e-commerce integration.
A dedicated page has been designed for the "Power Squad" e-book, detailing its contents and benefits. The integration of an e-commerce feature (likely via WooCommerce or a similar solution coupled with a payment system) allows for direct purchase of the e-book from the site.
Optimize the presentation of offers and prices
Strategy: visual layout and possibly advanced filtering.
The pricing was presented in a grid format using Elementor to facilitate comparison. While filters are not currently necessary, Smart Filters (Crocoblock) could be added if the product range expands, allowing sorting by duration, objective, etc.
Facilitating contact and booking
Strategy: integration of forms and planning tools.
A standard contact form is available. More strategically, "Book your free call" calls to action are highlighted, likely linked to an external scheduling tool (such as Calendly) or a specific form (potentially via JetFormBuilder, although not listed) to qualify leads and facilitate the sale of personalized coaching programs. Rank Math SEO optimizes visibility, PixelYourSite tracks conversions, and WP Armour secures forms.
