Geekworkers' VAE Method: A Growth Engine
Geekworkers orchestrated a complete digital transformation for Recyclage Express by applying its Visibility, Acquisition, Engagement (VAE) methodology, enriched with a layer of operational optimisation essential to hypergrowth:
Establish a dominant online presence and a strong identity
Strategy: creating a high-impact brand and a conversion-optimized website
We defined a strong visual identity (logo, charter), to be used on all media, including marketing material (cards, flyers via Canva). The website, designed on WordPress with Elementor and the ecosystem Crocoblock for flexibility, has been optimised for performance (WP Rocket) and conversion from the outset (Figma wireframes), ensuring a professional and efficient first impression.
Generate massive customer acquisition and achieve leadership
Strategy: SEO dominance and targeted Google Ads campaigns (ROI-first)
A strategy Aggressive SEO (Rank Math, Semrush) positioned Recyclage Express at the top of Google results for the key terms junk removal and recycling in French-speaking Switzerland. At the same time, campaigns Google Ads ultra-targeted strategies, including Max Performance and Landing Pages A dedicated website strategy was deployed and continually optimised (Google Analytics, GTM) to maximise the acquisition of qualified leads and ROI. A strategy of content (blogging) and netlinking (in particular via Recyclage-Market.ch) has supported this domination.
Engage the community and build a solid reputation
Strategy: Social media engagement and active online reputation management
The presence on social networks (Facebook, Instagram via Meta Business Suite) has been boosted to increase awareness and engagement. A proactive strategy for collecting opinions on Google My Business has been put in place, reinforcing credibility and providing valuable feedback for the continuous improvement of services.
Optimizing operations to support hypergrowth
Strategy: Digitalization and automation of key processes
The implementation of Google Workspace has structured internal communication and collaboration. Administrative and accounting management has been streamlined through the use of an outsourced secretariat. Bexio. For customer service, a system based on Google Voice and a simple CRM via Notion has enabled us to effectively manage the growing volume of calls and requests, ensuring a responsive customer experience despite rapid growth.
