Strategy and technical solutions deployed
Geekworkers created a custom WordPress site for Hypnosistherapy, combining a soothing atmosphere, clear information and intuitive navigation.
Presenting the therapeutic approach and expertise
Strategy: authentic content and reassuring design.
The 'Who am I?' section presents Emeline Briand in a personal and professional manner. The overall design of the site, created with Elementor, uses soft colors and soothing visuals to create an atmosphere of trust and kindness. The values (Confidentiality, Personalization, Listening, Transparency, Respect) are clearly stated. The numerous customer testimonials reinforce the credibility.
Provide details on brief therapy and hypnosis services
Strategy: dedicated pages explaining therapeutic approaches.
A 'Therapies' section (potentially structured with JetEngine Crocoblock for easy management) details the specificities of hypnosis and brief therapy, explaining for whom and for what problems these approaches are beneficial, in accessible language.
Make appointments easier
Strategy: clear calls to action and visible contact information.
The phone number is clearly visible ('Call me') and there is a 'Make an appointment' button. The latter can lead to a contact form (secured by WP Armour), to a contact page with full contact details, or potentially be linked to an external online booking system if the therapist uses one.
Share content and promote the Hypn'Oracle
Strategy: integration of a blog and a product section.
A 'Blog' section allows Emeline Briand to share her advice and thoughts, strengthening her expertise and improving SEO (managed by Rank Math SEO). A page dedicated to 'L'Hypn'Oracle' presents this unique tool with a link to purchase it, adding an extra dimension to its offering. Wordfence ensures the overall security of the site.
