Strategy and technical solutions deployed
Geekworkers developed a WordPress site for "Au Naturel Paysage" focused on storytelling, highlighting their "au naturel" approach and showcasing their artisanal know-how, in order to create a strong connection with potential clients.
Presenting the ecological approach and the unique philosophy
Strategy: rich editorial content and design in harmony with nature.
The site emphasizes the philosophy of Au Naturel Paysage through detailed texts that explain their approach (use of native plants, perennials, respect for biodiversity, limitation of chemical products). The visual design, probably created with Elementor (a standard at Geekworkers), seeks to evoke nature, beauty and harmony, using images of their creations.
Promoting comprehensive landscaping expertise and services
Strategy: detailed service pages and visual portfolio.
Each service (garden creation, vegetable gardens, earthworks, water features, pruning, low wall construction, etc.) is presented clearly, highlighting the team's versatility and expertise. A portfolio of achievements (photo gallery) is essential to concretely demonstrate the quality of the work and the ability to "enhance the places" and meet challenges.
To tell a human story, a story of passion and complementarity
Strategy: an immersive and personal "About" section.
The story of Marine and Mathieu, their meeting, their shared passion for ecological landscaping, and their complementary skills (Marine's eye for detail and aesthetics, Mathieu's experience in site management) is highlighted to humanize the company and create a bond of trust. The fact that Marine is a woman in the field and her determination are also highlighted.
Facilitating contact for projects and advice
Strategy: clear calls to action and an accessible contact form.
Calls to action inviting visitors to discuss their project or seek advice are integrated. A simple and effective contact form makes it easy to get in touch. Direct contact information (phone, email) is also clearly visible.
