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NCAcademy

Strategic redesign of an online training centre: optimised UX, modern image, boosted conversions

NCAcademy, a recognized distance learning continuing education center in French-speaking Switzerland, wanted to modernize its digital presence to better reflect the quality of its offerings and improve the acquisition of new students.

Faced with an existing website requiring a complete overhaul of the user experience and navigation, they called upon Geekworkers for a complete transformation. The objective was to restructure information, restore the brand image and create a more intuitive and conversion-oriented platform, while simplifying contact.

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NCAcademy: ua modern and efficient digital platform at the service of training

Thanks to Geekworkers, NCAcademy has a modern, intuitive, and conversion-optimized website.

  • Improved user experience: Smooth navigation and simplified access to information, resulting in increased visitor engagement.
  • Reinforced brand image: a professional and modern design that inspires confidence and credibility.
  • Simplified conversion process: Online appointment booking facilitates the generation of qualified leads.
  • Easy content management: The use of WordPress, Elementor and Crocoblock allows for easy content updates by the NCAcademy teams.
  • Solid foundations for growth: a technical base optimized for SEO (Rank Math) and ready for future acquisition campaigns (Google Ads).

This project shows how Geekworkers transforms a digital presence into an acquisition tool through UX/UI, WordPress and results-oriented strategy.

Is your current website not converting enough or no longer reflecting your image?

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Livrables techniques

Strategic and technical deployment

To meet NCAcademy's ambitions, Geekworkers orchestrated a complete overhaul focused on the user and performance, based on a proven WordPress technology stack:

Modernizing the image and user experience

Strategy: UX/UI redesign and updated graphic charter

A new user interface (UI) has been designed with Elementor Pro, more modern and aligned with current e-learning standards. The user experience (UX) has been redesigned to be intuitive, making it easier to discover the courses and understand NCAcademy's unique value proposition. While retaining the spirit of the existing graphic charter, it has been refreshed and applied consistently throughout the site.

Optimizing Information Architecture

Strategy: Taxonomic restructuring and logical navigation

In-depth work on taxonomy and information architecture was carried out beforehand. Content was reorganised for greater clarity. Crocoblock, in particular JetEngine, was used to structure and dynamically display information relating to training courses, trainers and testimonials, making navigation fluid and logical.

Increased conversions and contacts

Strategy: Optimized user journey and engagement tools

The user path has been simplified to guide users naturally towards making contact or requesting a brochure. Clear calls to action have been strategically integrated. The implementation of an online appointment booking system directly on the site has streamlined the conversion tunnel, simplifying the process for both prospects and NCAcademy. Anti-spam measures such as WP Armour have been put in place to protect the forms.

Technical performance and SEO foundations

Strategy: High-performance technology stack and initial SEO optimization

The site was developed on WordPress with Elementor Pro and Crocoblock to combine design flexibility with dynamic content management capabilities. Search engine optimisation was initiated with Rank Math SEO, structuring content and meta tags correctly. Emphasis was placed on performance and security right from the development phase to ensure a sound basis for future growth and the planned Google Ads campaigns.

Avis du client

Je n'ai pas de mots pour exprimer ma gratitude concernant l'accompagnement que l'équipe Geekworkers à mis en place pour me séparer, en douceur, de mon ancien site devenu obsolète tant sur le plan technique que pratique. Pleine d'appréhension, l'équipe à su être à mon écoute et réaliser, avec moi, tout ce qu'il fallait pour construire un nouveau site correspondant à ce qui collait à mon univers. Ultra réactifs, l'équipe de Geekworkers répondait à chacune de mes demandes faisant avancer le projet d'une manière fluide et concrète....
Anita Perdreau
dunclic.com
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Turkey Lucidity
depotclesecurite.ch
Very good service, follow-up and professionalism. I highly recommend them.
Silvia Castillo
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Bobi
bobiapp.ch
Je souhaite exprimer ma profonde satisfaction envers Geekworkers. Leur service client remarquable , leur professionnalisme et leur engagement envers la satisfaction du client sont véritablement impressionnent . Mon expérience a été exceptionnelle et je recommande vivement cette entreprise. Mercie pour votre service.
Newash SA
newash.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Ernesto Carreño
ernestdetailing.ch
Un grand merci à Geekworkers pour la réalisation de mon site web. Leur professionnalisme, écoute et expertise ont fait toute la différence. Une équipe au top que je recommande vivement ! Leur réactivité et leur aide dans la création de mon contenu ont été un avantage réel. Une analyse approfondie de mes besoins a été réalisée dès le départ et un accès permanent à l’évolution du projet m’a été octroyé. N’hésitez pas de travailler avec eux.
Michel Rey
zenityacademy.ch
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Senghane Lmighty
whodaboss.app
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Chiara Cuffaro
chiaracuffarokinesiologie.ch

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