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Newash

Newash

Ecological car wash: from idea to 1st page on Google in 1 week. Google Ads ROI of 300% in 1 month.

Geekworkers provided 360° support to Newash, a Geneva-based start-up offering eco-friendly car washing at home.

From business model design to web platform deployment, we used several technologies and tools such as WordPress/WooCommerce/JetEngine, to make the site attractive, it needs a customized booking system, a customer dashboard and acquisition campaigns (local SEO, Google/Meta Ads) generating a ROI of 300% from the first month.

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Résultats concrets

Newash: the profitability of a new platform in a few months

Geekworkers' comprehensive support enabled Newash to transform an idea into an operational and profitable business very quickly:

  • Effective launch: successful transition from design to production of a complete platform.
  • Immediate visibility: first page Google ranking for local keywords just one week after launch.
  • Rapid profitability: revenue generation from the third month and an advertising return on investment of 300% from the first month.
  • Functional platform: a website with operational online booking and customer dashboard, meeting the initial needs.
  • Concept validation: initial success demonstrating the viability of the business model and the effectiveness of the digital strategy implemented.

This project demonstrates our ability to support start-ups with digital development, marketing and strategy for concrete results.

Do you need a digital partner to bring your idea to life?

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Livrables techniques

Comprehensive support: From idea to operational launch

Geekworkers has structured the deployment of Newash in distinct phases, ensuring complete coverage of business and technical needs:

Strategic design and planning

Strategy: Establishing a solid business foundation

  • In-depth analysis of customer needs and expectations.
  • Drawing up a complete business model and detailed business plan (including market analysis and financial projections).
  • Modelling of a competitive pricing system and exhaustive definition of ecological home cleaning services (private individuals/companies).

Web development and UX/UI design

Strategy: Create a functional and attractive digital platform

  • Modelling the site architecture for intuitive navigation.
  • Design of mock-ups for each page via figmacentred on the user experience.
  • Iterative validation of mock-ups with the customer.
  • Development of the site on WordPress with the theme Hellousing Elementor Pro for customisation and JetEngine (Crocoblock) for custom data structures (e.g. wash types, options).
  • Integration of WooCommerce for managing orders and payments (including Twint).
  • Extensive functional and compatibility testing before launch.

Technical optimization and key features

Strategy: ensuring performance, monitoring and effective management

  • Initial technical SEO optimisation (structure, tagging).
  • Implementation of Google Analytics and Google Tag Manager for tracking performance and conversions.
  • Optimisation of images (compression, modern formats) to reduce loading times.
  • Development of a customised customer dashboard (via WordPress/JetEngine) enabling users to manage their washes, view their history and access their diary.
  • Improvements to WooCommerce order forms to maximise conversion.

Customer Acquisition Strategy (Digital Marketing)

Strategy: Generate immediate visibility and a flow of qualified leads

  • Creation of content optimised for the Local SEO (Geneva targeting), aiming for the top positions on relevant queries.
  • Deployment and management of targeted advertising campaigns on Google Ads (Search, Local) and Meta Ads (Facebook, Instagram).
  • Precise monitoring of the ROI of advertising campaigns.

Post-launch monitoring and continuous optimization

Strategy: Maintain performance and adapt the solution

  • Ongoing adjustments to administrative functions based on actual usage.
  • Improved logic and interface for managing the cleaning schedule for operators.
  • Additional integrations and optimisations (e.g. payment flows) to improve operational efficiency and customer experience.

Avis du client

Je n'ai pas de mots pour exprimer ma gratitude concernant l'accompagnement que l'équipe Geekworkers à mis en place pour me séparer, en douceur, de mon ancien site devenu obsolète tant sur le plan technique que pratique. Pleine d'appréhension, l'équipe à su être à mon écoute et réaliser, avec moi, tout ce qu'il fallait pour construire un nouveau site correspondant à ce qui collait à mon univers. Ultra réactifs, l'équipe de Geekworkers répondait à chacune de mes demandes faisant avancer le projet d'une manière fluide et concrète....
Anita Perdreau
dunclic.com
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Turkey Lucidity
depotclesecurite.ch
Very good service, follow-up and professionalism. I highly recommend them.
Silvia Castillo
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Bobi
bobiapp.ch
Je souhaite exprimer ma profonde satisfaction envers Geekworkers. Leur service client remarquable , leur professionnalisme et leur engagement envers la satisfaction du client sont véritablement impressionnent . Mon expérience a été exceptionnelle et je recommande vivement cette entreprise. Mercie pour votre service.
Newash SA
newash.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Ernesto Carreño
ernestdetailing.ch
Un grand merci à Geekworkers pour la réalisation de mon site web. Leur professionnalisme, écoute et expertise ont fait toute la différence. Une équipe au top que je recommande vivement ! Leur réactivité et leur aide dans la création de mon contenu ont été un avantage réel. Une analyse approfondie de mes besoins a été réalisée dès le départ et un accès permanent à l’évolution du projet m’a été octroyé. N’hésitez pas de travailler avec eux.
Michel Rey
zenityacademy.ch
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Senghane Lmighty
whodaboss.app
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Chiara Cuffaro
chiaracuffarokinesiologie.ch

Vous avez un projet à valoriser ?

Un site web n’est pas une simple vitrine.

C’est un outil stratégique qui doit attirer, rassurer et convertir.

At the house of Geekworkers, nous concevons des sites professionnels clairs, performants et orientés résultats. Qu’il s’agisse d’un site vitrine, d’un site corporate ou d’une plateforme sur mesure, chaque projet est pensé pour valoriser votre activité et générer des opportunités concrètes.

Contactez-nous dès maintenant.

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