Complete digital strategy: from analysis to implementation
Geekworkers' approach to Nova Pictura was structured around two key phases: strategic analysis and website design and development.
Define a clear value proposition and a digital strategy
Strategy: Strategic analysis and in-depth SEO study
We conducted workshops to define the unique value proposition of Nova Pictura (quality, versatility, meeting deadlines, apprentice training). A SEO study identified relevant keywords and content opportunities to effectively target the desired customer base (private individuals, agencies, architects in the Lake Geneva region).
Optimize organic visibility (SEO)
Strategy: SEO-friendly website architecture and on-page optimization
The site has been structured according to the results of the SEO study. The tool Rank Math SEO has been configured in an advanced way to optimise each page (titles, meta-descriptions, content). Particular attention has been paid to the presentation of services (painting, plastering, insulation) and projects.
Create a professional and credible showcase website
Strategy: Custom WordPress development with Elementor
A professional, modern design has been created with Elementor ProNova Pictura's website, showcasing the work of Nova Pictura (portfolio) and its partners/clients. The WordPress structure ensures flexibility and ease of updating content.
Generate qualified quote requests
Strategy: clear calls to action and management tools
Request a quote" buttons and contact forms are strategically placed. The site includes Compliance for RGPD compliance, WP Armour for safety, and Site Kit by Google for performance monitoring, providing a reliable platform for lead acquisition.