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Pana Beauty
Panabeauty, hair salon with curly hair expertise

Pana Beauty

Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.

Pana Beauty, a premium salon based in Lausanne, has seen its customer base explode thanks to Geekworkers. Our comprehensive digital strategy transformed their online presence, generating growth of 68% in just a few months. We went from zero customers to 30 bookings a week, proving the impact of our tailor-made solutions.

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Résultats concrets

Rapid, tangible results: Spectacular growth

  • 30 bookings per week in just two months.
  • Monthly growth of 68% of sales.
  • 500 engaged Instagram followers in two months, thanks to a targeted content strategy.
  • Three new employees recruited to meet growing demand.
  • Five email addresses collected per dayThis will increase the customer database for effective loyalty campaigns.
  • Full calendar of appointments three weeks in advance from November 2024, reflecting strong demand.
  • Improved conversion rate by optimising landing pages and the sales tunnel.

Livrables techniques

Pana Beauty, A premium hair salon in Lausanne has undergone a dramatic transformation of its online presence. Thanks to a customized digital strategy developed by Geekworkers, the salon has seen its clientele increase by 0 to 30 clients per weekwith monthly growth of 68%. Find out how we have built up a loyal and committed customer base for this prestigious show.

Pana Beauty logo

The initial challenge: turning around a salon with no reputation or clientele

Newly acquired Pana Beauty faced a major challenge: generating immediate profitability without brand recognition or an existing customer base. The obstacles were clear:

  • Lack of awareness : A recently revived salon, unknown to the Lausanne public.
  • No customers : An unusable customer file and no online presence.
  • Ambitious profitability targets : The need for rapid results.

Geekworkers transformed these challenges into opportunities by applying a rigorous digital strategy and deploying high-performance tools.

Digital Strategy in Three Key Steps

Our intervention has been structured around three axes to ensure rapid and lasting results.

1. Strong Brand Identity and Optimised Visibility

Objective : Establish a recognisable brand and maximise local visibility.

  • Creation of a distinctive logo and graphic charter reflecting the values of Pana Beauty.
  • Design of a landing page optimised for conversion, with clear calls to action.
  • Optimisation of the Google My Business listing to boost local visibility and e-reputation.

2. Rapid customer acquisition and increased bookings

Objective : Generate bookings in the first few weeks through targeted campaigns.

  • Google Ads campaigns targeting local keywords with high purchase intent.
  • Meta Ads campaigns with transformation videos, testimonials and promotions.
  • Setting up a high-performance sales tunnel with retargeting.

3. Customer loyalty and engagement

Objective : Ensuring long-term profitability by building customer loyalty.

  • Creating a premium customer experience with personalised services and attention to detail.
  • Production of engaging content (tips, behind-the-scenes, transformations) on Instagram.
  • Use of CRM to personalise interactions and offers.

Avis du client

Je n'ai pas de mots pour exprimer ma gratitude concernant l'accompagnement que l'équipe Geekworkers à mis en place pour me séparer, en douceur, de mon ancien site devenu obsolète tant sur le plan technique que pratique. Pleine d'appréhension, l'équipe à su être à mon écoute et réaliser, avec moi, tout ce qu'il fallait pour construire un nouveau site correspondant à ce qui collait à mon univers. Ultra réactifs, l'équipe de Geekworkers répondait à chacune de mes demandes faisant avancer le projet d'une manière fluide et concrète....
Anita Perdreau
dunclic.com
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Turkey Lucidity
depotclesecurite.ch
Very good service, follow-up and professionalism. I highly recommend them.
Silvia Castillo
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Bobi
bobiapp.ch
Je souhaite exprimer ma profonde satisfaction envers Geekworkers. Leur service client remarquable , leur professionnalisme et leur engagement envers la satisfaction du client sont véritablement impressionnent . Mon expérience a été exceptionnelle et je recommande vivement cette entreprise. Mercie pour votre service.
Newash SA
newash.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Ernesto Carreño
ernestdetailing.ch
Un grand merci à Geekworkers pour la réalisation de mon site web. Leur professionnalisme, écoute et expertise ont fait toute la différence. Une équipe au top que je recommande vivement ! Leur réactivité et leur aide dans la création de mon contenu ont été un avantage réel. Une analyse approfondie de mes besoins a été réalisée dès le départ et un accès permanent à l’évolution du projet m’a été octroyé. N’hésitez pas de travailler avec eux.
Michel Rey
zenityacademy.ch
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Senghane Lmighty
whodaboss.app
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Chiara Cuffaro
chiaracuffarokinesiologie.ch

Vous avez un projet à valoriser ?

Un site web n’est pas une simple vitrine.

C’est un outil stratégique qui doit attirer, rassurer et convertir.

At the house of Geekworkers, nous concevons des sites professionnels clairs, performants et orientés résultats. Qu’il s’agisse d’un site vitrine, d’un site corporate ou d’une plateforme sur mesure, chaque projet est pensé pour valoriser votre activité et générer des opportunités concrètes.

Contactez-nous dès maintenant.

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