Strategic overhaul focused on content and performance
Geekworkers adopted a methodical approach to redesigning the Pro Mind Consulting website, focusing on both content (content, message) and form (design, technical):
Modernizing the digital image and embodying human values
Strategy: Custom Figma design and WordPress/Elementor development
After a listening and analysis phase, we designed graphic mock-ups via figma to visually convey Pro Mind's identity and values. The site was then developed on WordPress with Elementor ProThis allows for faithful implementation of the design and great flexibility for future updates, while ensuring a modern, professional look.
Clarify the offering and highlight the consulting expertise
Strategy: Information restructuring and custom 100% writing
An in-depth analysis of existing content and objectives has led to a new information architecture. More importantly, all the texts have been tailor-made by Geekworkers, in close collaboration with Pro Mind, to clearly articulate the areas of expertise (consulting, assessment, change management, etc.) and naturally integrate the relevant SEO keywords.
Guaranteeing technical performance and management autonomy
Strategy: rigorous technical optimization and judicious technological choices
The site was built on WordPress with a limited number of plugins to maximise speed. Image optimisation (Imagine) and caching (WP-Rocket) have been configured for excellent performance. The migration of hosting to Infomaniak and email configuration were also managed by us. The use of Elementor guarantees ease of updating for the customer.
Optimize organic visibility and user experience
Strategy: Integrated semantic SEO and intuitive navigation
Tailor-made copywriting has made it possible to integrate a strategy Semantic SEO right from the content creation stage. The new structure of the site, combined with clear navigation and fast loading times, contributes to a better user experience (UX) and promotes good natural referencing on search engines.