{"id":24624,"date":"2025-04-14T19:31:28","date_gmt":"2025-04-14T18:31:28","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24624"},"modified":"2026-02-10T17:42:22","modified_gmt":"2026-02-10T16:42:22","slug":"boucherie-erard-ch","status":"publish","type":"portfolio","link":"https:\/\/refontegw.geekworkers.dev\/en\/portfolio\/boucherie-erard-ch\/","title":{"rendered":"Boucherie Erard"},"content":{"rendered":"<h2>Strategy and techniques deployed<\/h2>\n<h3 class=\"wp-block-heading\">Modernizing the visual identity while honoring tradition<\/h3>\n<p><strong>Strategy: logo redesign and custom web design<\/strong><\/p>\n<p>Geekworkers first proceeded to the <strong>logo redesign<\/strong> to give it a more modern look while respecting the butcher shop&#039;s heritage. The new site <strong>WordPress, <\/strong>developed with<strong> Elementor<\/strong>, features an innovative and refined design, using high-quality photographs to whet the appetite and highlight the establishment&#039;s qualitative and artisanal positioning.<\/p>\n<h3 class=\"wp-block-heading\">Promoting product quality and artisanal know-how<\/h3>\n<p><strong>Strategy: Advanced content structuring with Crocoblock<\/strong><\/p>\n<p>The site focuses on showcasing products (Swiss meats, home-made products) and services (delivery). The use of <strong>Crocoblock<\/strong> alongside Elementor has enabled the creation of dedicated sections and potentially dynamic product galleries, presenting the offering in a structured and visually engaging way, while underlining the commitment to local partners.<\/p>\n<h3 class=\"wp-block-heading\">Increase local visibility and generate traffic\/orders<\/h3>\n<p><strong>Strategy: Geotargeted Google Ads campaigns<\/strong><\/p>\n<p>To reach out to local customers <strong>Google Ads campaigns<\/strong> have been configured to target relevant local searches (\"butchery [town]\", \"quality meat\", \"butchery delivery\"). The website is optimised with clear calls to action to encourage people to visit or contact us to place an order or make a delivery.<\/p>\n<h3 class=\"wp-block-heading\">Ensuring a high-performing, secure, and scalable website<\/h3>\n<p><strong>Strategy: Technical optimization and modern stack<\/strong><\/p>\n<p>The site's speed is ensured by optimisation via <strong>WP-Rocket<\/strong>. The solid technical base is based on WordPress, <strong>Elementor<\/strong> and <strong>Crocoblock<\/strong>offering flexibility and scalability. <strong>Rank Math<\/strong> manages basic SEO, <strong>WP Armour<\/strong> secures forms and <strong>Compliance<\/strong> guarantees legal compliance.<\/p>","protected":false},"featured_media":24734,"menu_order":0,"template":"","secteurs":[128,113,127],"class_list":["post-24624","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-artisanat","secteurs-commerce","secteurs-restauration"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/24624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/24734"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=24624"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=24624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}