To meet NCAcademy's ambitions, Geekworkers orchestrated a complete overhaul focused on the user and performance, based on a proven WordPress technology stack:<\/p>\n
Strategy: UX\/UI redesign and updated graphic charter<\/strong><\/p>\n A new user interface (UI) has been designed with Elementor Pro, more modern and aligned with current e-learning standards. The user experience (UX) has been redesigned to be intuitive, making it easier to discover the courses and understand NCAcademy's unique value proposition. While retaining the spirit of the existing graphic charter, it has been refreshed and applied consistently throughout the site.<\/p>\n Strategy: Taxonomic restructuring and logical navigation<\/strong><\/p>\n In-depth work on taxonomy and information architecture was carried out beforehand. Content was reorganised for greater clarity. Crocoblock, in particular JetEngine, was used to structure and dynamically display information relating to training courses, trainers and testimonials, making navigation fluid and logical.<\/p>\n Strategy: Optimized user journey and engagement tools<\/strong><\/p>\n The user path has been simplified to guide users naturally towards making contact or requesting a brochure. Clear calls to action have been strategically integrated. The implementation of an online appointment booking system directly on the site has streamlined the conversion tunnel, simplifying the process for both prospects and NCAcademy. Anti-spam measures such as WP Armour have been put in place to protect the forms.<\/p>\n Strategy: High-performance technology stack and initial SEO optimization<\/strong><\/p>\n The site was developed on WordPress with Elementor Pro and Crocoblock to combine design flexibility with dynamic content management capabilities. Search engine optimisation was initiated with Rank Math SEO, structuring content and meta tags correctly. Emphasis was placed on performance and security right from the development phase to ensure a sound basis for future growth and the planned Google Ads campaigns.<\/p>","protected":false},"featured_media":24680,"menu_order":0,"template":"","secteurs":[120],"class_list":["post-24626","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-formation"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/24626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/24680"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=24626"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=24626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Optimizing Information Architecture<\/h3>\n
Increased conversions and contacts<\/h3>\n
Technical performance and SEO foundations<\/h3>\n