{"id":24939,"date":"2025-04-24T18:20:32","date_gmt":"2025-04-24T17:20:32","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24939"},"modified":"2026-02-10T17:42:22","modified_gmt":"2026-02-10T16:42:22","slug":"mbp-communication","status":"publish","type":"portfolio","link":"https:\/\/refontegw.geekworkers.dev\/en\/portfolio\/mbp-communication\/","title":{"rendered":"MBP Communication"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Strategy and technical solutions deployed<\/h2>\n<p>To effectively launch MBP Communication online, Geekworkers has opted for an approach that focuses on the essentials: a clear, high-performance landing page built on WordPress.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Create an effective digital presence<\/strong><\/h3>\n<p><strong>Strategy: a single, optimized landing page using WordPress and Elementor<\/strong><\/p>\n<p>We designed a unique landing page, structured to guide the user towards action. The use of<strong>Elementor Pro<\/strong> has enabled a flexible and visually appealing layout, while ensuring perfect mobile compatibility. The WordPress infrastructure guarantees a solid, scalable foundation.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Communicate the value proposition clearly<\/strong><\/h3>\n<p><strong>Strategy: targeted copywriting and logical content structuring<\/strong><\/p>\n<p>The content has been carefully written to explain the concept simply: a premium, free and impartial service for optimising subscriptions (telephony, TV, Internet). The key benefits (time savings, cost savings) are highlighted from the outset.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Generate qualified leads<\/strong><\/h3>\n<p><strong>Strategy: Visible calls to action (CTAs) and a simplified form<\/strong><\/p>\n<p>Clear call-to-action buttons (\"Request your free analysis\", \"Contact us\") are strategically placed. A simple, straightforward contact form makes it easy to get in touch. Anti-spam protection is provided by <strong>WP Armour<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Establish credibility and expertise<\/strong><\/h3>\n<p><strong>Strategy: Highlighting experience and reassurance tools<\/strong><\/p>\n<p>The reference to \"10+ years of experience\" and the collaboration with \"all Swiss operators\" reinforce credibility. The integration of <strong>Compliance<\/strong> ensures RGPD compliance, and <strong>Rank Math SEO<\/strong> has been configured to optimise the page's basic referencing. Regular back-ups are provided by <strong>UpdraftPlus<\/strong>.<\/p>","protected":false},"featured_media":24965,"menu_order":0,"template":"","secteurs":[124,112],"class_list":["post-24939","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-finance","secteurs-technologie"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/24939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/24965"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=24939"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=24939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}