{"id":24943,"date":"2025-04-24T18:20:47","date_gmt":"2025-04-24T17:20:47","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24943"},"modified":"2026-02-10T17:42:54","modified_gmt":"2026-02-10T16:42:54","slug":"nova-pictura","status":"publish","type":"portfolio","link":"https:\/\/refontegw.geekworkers.dev\/en\/portfolio\/nova-pictura\/","title":{"rendered":"Nova Pictura"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Complete digital strategy: from analysis to implementation<\/h2>\n<p>Geekworkers' approach to Nova Pictura was structured around two key phases: strategic analysis and website design and development.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Define a clear value proposition and a digital strategy<\/strong><\/h3>\n<p><strong>Strategy: Strategic analysis and in-depth SEO study<\/strong><\/p>\n<p>We conducted workshops to <strong>define the unique value proposition<\/strong> of Nova Pictura (quality, versatility, meeting deadlines, apprentice training). A <strong>SEO study<\/strong> identified relevant keywords and content opportunities to effectively target the desired customer base (private individuals, agencies, architects in the Lake Geneva region).<\/p>\n<h3 class=\"wp-block-heading\"><strong>Optimize organic visibility (SEO)<\/strong><\/h3>\n<p><strong>Strategy: SEO-friendly website architecture and on-page optimization<\/strong><\/p>\n<p>The site has been structured according to the results of the SEO study. The tool <strong>Rank Math SEO<\/strong> has been configured in an advanced way to optimise each page (titles, meta-descriptions, content). Particular attention has been paid to the presentation of services (painting, plastering, insulation) and projects.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Create a professional and credible showcase website<\/strong><\/h3>\n<p><strong>Strategy: Custom WordPress development with Elementor<\/strong><\/p>\n<p>A professional, modern design has been created with <strong>Elementor Pro<\/strong>Nova Pictura's website, showcasing the work of Nova Pictura (portfolio) and its partners\/clients. The WordPress structure ensures flexibility and ease of updating content.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Generate qualified quote requests<\/strong><\/h3>\n<p><strong>Strategy: clear calls to action and management tools<\/strong><\/p>\n<p>Request a quote\" buttons and contact forms are strategically placed. The site includes <strong>Compliance<\/strong> for RGPD compliance, <strong>WP Armour<\/strong> for safety, and <strong>Site Kit by Google<\/strong> for performance monitoring, providing a reliable platform for lead acquisition.<\/p>","protected":false},"featured_media":24958,"menu_order":0,"template":"","secteurs":[128,123],"class_list":["post-24943","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-artisanat","secteurs-immobilier"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/24943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/24958"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=24943"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=24943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}