{"id":24946,"date":"2025-04-24T18:18:37","date_gmt":"2025-04-24T17:18:37","guid":{"rendered":"https:\/\/geekworkers.ch\/?post_type=portfolio&#038;p=24946"},"modified":"2026-02-10T17:42:54","modified_gmt":"2026-02-10T16:42:54","slug":"crea-tex","status":"publish","type":"portfolio","link":"https:\/\/refontegw.geekworkers.dev\/en\/portfolio\/crea-tex\/","title":{"rendered":"Crea-tex"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Digital revitalization strategy: analysis, content and web<\/h2>\n<p>To meet Crea-tex's challenges, Geekworkers implemented an integrated strategy covering analysis, content creation and web development:<\/p>\n<h3 class=\"wp-block-heading\"><strong>Clarify the value proposition and digital strategy<\/strong><\/h3>\n<p><strong>Strategy: Strategic analysis and SEO study<\/strong><\/p>\n<p>We worked with Crea-tex to <strong>refine your value proposition<\/strong> by highlighting its experience, Swiss quality, made-to-measure production and prestigious references. A <strong>SEO study<\/strong> was used to identify the key terms sought by potential customers (companies, sports clubs, events agencies, etc.).<\/p>\n<h3 class=\"wp-block-heading\"><strong>Optimize visibility and messaging (SEO &amp; Copywriting)<\/strong><\/h3>\n<p><strong>Strategy: SEO- and conversion-oriented web writing<\/strong><\/p>\n<p>On the basis of the analysis, we proceeded to the <strong>copywriting the site's content<\/strong>. The texts highlight the expertise, clearly explain the process (definition of needs, design, production) and incorporate the identified keywords. Technical SEO optimisation was provided by <strong>Rank Math SEO<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Create a professional and inspiring online presence<\/strong><\/h3>\n<p><strong>Strategy: Developing a custom WordPress website with Elementor<\/strong><\/p>\n<p>A <strong>customised showcase site<\/strong> was created with <strong>WordPress and Elementor Pro<\/strong>. The design highlights our achievements, customisation techniques and partner brands. A \"They've trusted us\" section adds to the credibility of the site.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Facilitating communication and quote generation<\/strong><\/h3>\n<p><strong>Strategy: Integration of contact and management tools<\/strong><\/p>\n<p>Clear contact forms and a <strong>Social Chat<\/strong> (e.g. WhatsApp) have been integrated to facilitate instant communication. The site is protected by <strong>WP Armour<\/strong> and statistics tracked via <strong>Site Kit by Google<\/strong>.<\/p>","protected":false},"featured_media":24951,"menu_order":0,"template":"","secteurs":[113,126,117],"class_list":["post-24946","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-evenementiel","secteurs-industrie"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/24946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/24951"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=24946"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=24946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}