Geekworkers designed a custom WordPress website for Emilie Naturo Massage, both soothing and efficient, optimized to increase its visibility and attract more clients.<\/p>\n
Strategy: Creating a clear structure and a reassuring design<\/strong><\/p>\n We used WordPress<\/strong> as CMS, combined with Elementor<\/strong> for a visually appealing and personalized layout, reflecting Emilie's world of well-being. The various services (Naturopathy, Massages, Workshops, Sound Therapy) have been detailed on dedicated pages, highlighting her holistic approach and certifications. The use of Crocoblock<\/strong>, notably JetEngine<\/strong>, made it possible to dynamically structure specific content such as testimonials and FAQs, strengthening its credibility.<\/p>\n Strategy: Adding strategic CTAs and optimized contact forms<\/strong><\/p>\n Clear call-to-action buttons ("Make an appointment", "Call us now", "Reserve your spot") were strategically placed throughout the site. The solution Click to Chat<\/strong> has been integrated to enable direct and instant communication. Contact forms are secured via WP Armour<\/strong> to prevent spam, ensuring a smooth and secure user experience.<\/p>\n Strategy: technical and editorial SEO optimization via Rank Math.<\/strong><\/p>\n Geekworkers' expertise in digital marketing was mobilized to configure Rank Math SEO<\/strong>This includes optimizing title tags, meta descriptions, internal linking, and submitting the sitemap to search engines. Particular attention was paid to local SEO to target customers in French-speaking Switzerland. The plugin Compliance<\/strong> has been configured for cookie consent management, ensuring GDPR compliance.<\/p>\n Strategy: providing an intuitive and secure WordPress back office<\/strong><\/p>\n Thanks to the flexibility of WordPress and Elementor, Emilie Winzer can easily update texts, images, and add news or new workshops. For security and maintenance, UpdraftPlus<\/strong> has been configured for regular backups of the site, ensuring the sustainability of its online presence. Training has been provided to ensure easy use of the tool.<\/p>\n "\u00a0<\/p>","protected":false},"featured_media":25414,"menu_order":0,"template":"","secteurs":[116],"class_list":["post-25403","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-bien-etre"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/25403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/25414"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=25403"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=25403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Facilitating contact and appointments<\/h3>\n
Optimize online visibility<\/h3>\n
Ensure autonomous content management<\/h3>\n