Strategy: Custom WooCommerce development<\/strong><\/p>\n Geekworkers has created a complete e-commerce store based on WordPress<\/strong> and WooCommerce<\/strong>The site was developed from a design template adapted to the dance sector, then fully customized for Somsana (colors, images, structure). Sections dedicated to dance bars, dance mats and \u201cAna Ballerina\u201d accessories were configured for optimal product presentation.<\/p>\n Strategy: responsive design, secure payments, and clear information<\/strong><\/p>\n The site benefits from a responsive design<\/strong>, ensuring a seamless user experience across mobile, tablet, and desktop. The store's setup includes the installation of secure payment systems to reassure buyers. Detailed product sheets, high-quality images, and sections dedicated to customer benefits (fast payment, money-back guarantee, 24\/7 support) have been integrated to optimize the conversion funnel.<\/p>\n Strategy: narrative content and social proof<\/strong><\/p>\n The "About | Somsana & co" section traces the company's history and highlights its 20 years of experience, collaborations with professional dancers, and television programs. Star-studded customer testimonials ("The Pros Talk About Us") are integrated to strengthen credibility and trust. This storytelling approach showcases Somsana's commitment to quality and passion for dance.<\/p>\n Strategy: turnkey solution and backend optimization<\/strong><\/p>\n The site was delivered "turnkey" with full access for modifications, allowing Somsana to independently manage its product catalog, orders and customers via the interface WooCommerce<\/strong>. An optimization Google My Business<\/strong> offer was put in place to improve local SEO, and project discussions ensured a perfect match between the client's needs and the technical solution deployed, hosted in Switzerland (Infomaniak).<\/p>","protected":false},"featured_media":25840,"menu_order":0,"template":"","secteurs":[113,121],"class_list":["post-25818","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","secteurs-commerce","secteurs-sport"],"_links":{"self":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio\/25818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media\/25840"}],"wp:attachment":[{"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/media?parent=25818"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/refontegw.geekworkers.dev\/en\/wp-json\/wp\/v2\/secteurs?post=25818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Optimize the customer shopping experience<\/h3>\n
Highlighting expertise and quality<\/h3>\n
Simplify catalog and sales management<\/h3>\n