To succeed online, your content needs to do double duty: captivate your readers and seduce search engine algorithms. This is the art of SEO copywriting. Geekworkers, expert agency in natural referencing in Lausannecombines the creativity of copywriting with the rigour of SEO optimisation to produce texts (website pages, blog articles, product sheets) that not only inform and persuade your target audience in Switzerland, but are also perfectly structured and optimised for excellent positioning on Google and Bing.
We write titles (H1, title tags) and introductions that grab attention immediately and encourage them to read on, while incorporating your main keywords.
Texts clear, fluid, well-argued and structured with relevant sub-headings (H2, H3) to make it easier to read and improve semantic referencing.
Strategic integration of your target keywords and their lexical field in a natural and relevant waywithout over-optimisation, for content that is appreciated by Google and your readers.
We include clear, motivating calls to action to guide your readers to the next step they want to take (contact, purchase, download). See ourContent optimisation.
Copywriting is fundamental to SEO. Even if your site is technically perfect, if your content is not engaging, relevant and optimised for the right keywords, you will struggle to attract and convert traffic. Google values content that responds to users' intentions and keeps them on the page. Our copywriters in Lausanne master this balance.
That's the challenge and expertise of SEO copywriting! It's about strike the right balance between an engaging writing style and the natural integration of SEO elements (keywords, structure). Keywords must never be allowed to detract from readability or persuasiveness. The aim is to write for people first, while thinking about robots.
No, not at all. SEO copywriting is crucial for : your service pages, your home page, your e-commerce product sheets, your landing pagesand, of course, your blog posts. Every page on your site that aims to attract organic traffic and convert must benefit from careful SEO copywriting.
Yes, absolutely. If you already have texts on your site but they are not optimised for SEO or do not convert well, we can analyse and rewrite (or amend) them to improve their performance, in collaboration with you.
Effectiveness is measured by : improved positioning on the targeted keywords, increased organic traffic to the pages concerned, improved click-through rate (CTR) in the SERPs, lower bounce rate, increased time spent on the page, and above all, increased conversion rate. Contact Geekworkers for a SEO copywriting quote.
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