What is the difference between SMA (Social Media Advertising) and SEA (Search Engine Advertising)?

SMA involves running ads on social media (Facebook, Instagram, LinkedIn), often targeting users based on their profile and interests (push marketing). SEA (like Google Ads) runs ads on search engines, targeting users based on their queries (pull marketing). The two are complementary.

Which social networks are most effective for paid advertising?

Facebook and Instagram (via Meta Ads) offer a very broad reach and diverse targeting options, ideal for B2C and some B2B platforms. LinkedIn Ads is the platform of choice for B2B, allowing you to target professionals and businesses with precision. Our experts in Lausanne advise you on the best mix.

Campagnes Réseaux Sociaux

Q: How does budgeting work for SMA campaigns?

You set a daily or total budget for your campaigns. The platforms then optimize the delivery of your ads based on this budget and your bidding strategy (cost per click, cost per thousand impressions, cost per conversion). You have complete control over your spending.

Q: Can we accurately measure the return on investment of SMA campaigns?

Yes, thanks to conversion tracking tools (Pixel Meta, LinkedIn Insight Tag) and advertising platform reports, we can measure the impact of your campaigns on your objectives (leads, sales, registrations) and calculate indicators such as cost per acquisition (CPA) or return on advertising spend (ROAS).

Q: Can Geekworkers manage my entire paid advertising strategy (SEA and SMA)?

Yes, absolutely. Our Lausanne agency has comprehensive expertise in paid digital marketing. We can coordinate your Google Ads and social media campaigns to ensure a cohesive overall strategy and optimize synergies between channels. Contact us for a personalized quote.

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Expertise

Social Media Campaigns

Our agency in Lausanne manages your social advertising (objectives, audiences, creative, ROI) for SMEs.

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300+ clients supported in Switzerland

Our expertise

Boost your visibility on Facebook, Instagram, LinkedIn with our targeted paid marketing campaigns (SMA).

To quickly reach a qualified audience on social networks, develop your reputation or generate leads and sales, paid marketing campaigns (SMA – Social Media Advertising) are an essential lever. Geekworkers, an expert agency in advertising on social networks in Lausanne, designs and manages high-performance SMA campaigns for Swiss SMEs on key platforms such as Facebook, Instagram, and LinkedInWe help you define your goals, precisely target your audience, create engaging ads and optimize your budgets for maximum return on investment.

Clear Social Advertising Strategy

We work with you to define a SMA strategy aligned with your business objectives (notoriety, consideration, conversion) and adapted to each social platform.

Advanced Audience Targeting

We use fine-grained platform targeting options (demographics, interests, behaviors, custom and lookalike audiences) to deliver your messages to the right people.

Optimized Advertising Creatives

We can help you creation of visuals (images, videos) and impactful texts, specifically designed for each advertising format and each social network.

ROI Management and Optimization

Rigorous monitoring of the performance of your campaigns, A/B testing (audiences, creatives), adjusting bids and budgets to maximize your return on investment in Switzerland. See our offers Meta Ads Start.

FAQs

THE SMA consists of broadcasting advertisements on social networks (Facebook, Instagram, LinkedIn), often targeting users based on their profile and interests (push marketing). The SEA (as Google Ads) serves ads on search engines, targeting users based on their queries (pull marketing). The two are complementary.

Facebook and Instagram (via Meta Ads) offer a very wide reach and very varied targeting options, ideal for B2C and some B2B. LinkedIn Ads is the platform of choice for B2B, allowing you to target professionals and businesses with precision. Our experts in Lausanne advise you on the best mix.

You define a daily or total budget for your campaignsThe platforms then optimize the delivery of your ads based on this budget and your bidding strategy (cost per click, cost per thousand impressions, cost per conversion). You have complete control over your spending.

Yes, thanks to conversion tracking tools (Pixel Meta, Insight Tag LinkedIn) and reports from advertising platforms, we can measure the impact of your campaigns on your objectives (leads, sales, registrations) and calculate indicators such as cost per acquisition (CPA) or return on advertising spend (ROAS).

Yes, absolutelyOur agency in Lausanne has comprehensive expertise in paid digital marketingWe can coordinate your Google Ads and social media campaigns to ensure a coherent overall strategy and optimize synergies between channels. Contact us for a personalised quote.

Our Agency Services

Website

Votre présence en ligne mérite un site à votre image. Nous créons des sites WordPress ou Framer sur mesure, pensés pour convertir.

Google Ads (SEA)

Touchez vos clients au moment clé de leur recherche avec des campagnes Google Search, Shopping et Display optimisées pour la conversion.

Production contenu vidéo pour Réseaux Sociaux

De la conception au montage, notre équipe produit des vidéos qui captivent, convertissent et performent sur Instagram Reels, YouTube Shorts et TikTok.

Formation IA

Maîtrisez les outils d’intelligence artificielle pour gagner en productivité au quotidien. Apprenez à automatiser, créer et analyser avec l’IA directement sur vos propres projets.

Audit & Diagnostic digital 360°

Nous auditons votre présence digitale pour identifier vos freins de croissance et vos opportunités. Vous repartez avec un plan d’action concret, pas un simple rapport.

Création site E-commerce

WooCommerce ou Shopify, lancez votre boutique en ligne en Suisse avec une solution clé en main : paiements suisses, design sur mesure et gestion simplifiée.

Application mobile iOS & Android

Nous développons des applications mobiles iOS et Android, de la conception à la publication, avec une expérience fluide et intuitive.

SEO : Référencement Naturel

Ne soyez plus invisible. Nous positionnons votre site sur Google grâce à une stratégie SEO durable combinant contenu, autorité et optimisation technique.