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Recycling Market

Recycling Market

Trade, Community, Environment
Leader in second-hand e-commerce (< 2 years). Top 3 Google (< 6 months) via SEO & WooCommerce platform.

Initiated by the founders of Geekworkers, Thomas and Esteem Okoro, Recycling Market It is revolutionizing the second-hand market in French-speaking Switzerland. Faced with waste, the aim is to give a second life to objects through an accessible online marketplace.

Geekworkers deployed an aggressive SEO strategy and developed a custom WooCommerce platform with advanced features to generate sales without advertising.

https://recyclage-market.ch/🔗
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Goals
Establish SEO leadership in the Swiss second-hand market
Reaching the Top 3 on Google to generate organic traffic and sales without paid advertising.
Develop an advanced and customized WooCommerce e-commerce platform
Create a WordPress/WooCommerce store with optimized UX using Elementor and Crocoblock.
Implement innovative features for customer experience and management
Incorporate tiered pricing, automated delivery, synchronized stock levels and an interactive wishlist.
Building and engaging a community through social media
Managing Instagram and Facebook (+20k members) for brand awareness, traffic and engagement.
Solutions
Google Ads campaign
Meta Ads Advertising
Creation of Showcase Website

Strategic and technical deployment

Creation of a website and an online store

Strategy: WordPress and WooCommerce for a flexible and secure platform
Geekworkers built the Recycling Market website on WordPress, allowing for easy content management and seamless administration. WooCommerce was integrated to efficiently manage an extensive product catalog and secure transactions.

Customization and advanced features

Strategy: Elementor & Crocoblock for optimal UX and presentation
Elementor made it possible to customize each page of the store, while Crocoblock (JetWooBuilder and JetSmartFilter) enriched the e-commerce experience with advanced product filters and custom layouts, ensuring intuitive and engaging navigation for customers.

SEO optimization and content strategy

Strategy: Optimized organic visibility and local SEO

  • Keyword analysis and selection: Semrush identified high-traffic terms, and Rank Math was used to optimize each page and post.

  • SEO Blog: regular creation of informative content to establish Recyclage Market's authority in the sale of second-hand products.

  • Local SEO: Google My Business optimization with complete information, photos and review management to improve visibility and local trust.

Social media campaigns

Strategy: targeted engagement and synergy with SEO
Facebook and Instagram were energized with interactive campaigns aligned with ecological values, boosting brand awareness and converting visitors into customers. Regular posts and backlinks supported the overall SEO strategy.

Integration of advanced features

Strategy: Automation and optimized customer experience

  • Price reductions available: Implementation of dynamic pricing to boost sales.

  • Automated delivery: Real-time calculation based on distance and weight.

  • Inventory management: Synchronization between physical store and online store via Google Sheets.

  • Interactive wishlist: Notifications to build customer loyalty and engagement.

Results
I have a similar project

Recyclage Market: Switzerland's leading online second-hand marketplace, using SEO and innovation, without paid advertising.

Initiated and run by Geekworkers, Recyclage Market has become a benchmark for the circular economy in French-speaking Switzerland, proving the effectiveness of an organic 100% digital strategy:

  • Exceptional SEO positioning: Top 3 Google rankings in less than 6 months on major keywords, generating qualified traffic and sales without an advertising budget.
  • Established market leadership: A key player in the online second-hand market in Switzerland in less than 2 years, based on organic growth.
  • Custom e-commerce platform: High-performance and customized WooCommerce store (Crocoblock) with unique features (tiered pricing, stock sync GSheets, etc.).
  • Engaged and active community: over 20,000 members on Facebook, a powerful lever for brand awareness and direct traffic.
  • Optimized management: resolving logistical (delivery) and single stock challenges through customized technical solutions.

Thanks to custom SEO and WooCommerce, Recyclage Market is in the top 3 on Google in less than 6 months, demonstrating that our digital expertise is profitable.

Are you aiming for the first page of Google and sustainable growth without relying on advertising?

Contact us

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