Launching an advertising campaign on Facebook or Instagram is just the first step. To achieve optimal results and maximum return on investment (ROI), a rigorous management and continuous optimization are essential. Geekworkers, agency specializing in advertising on social networks (Social Ads) in Lausanne, supports the complete management of your Meta Ads campaigns for your SME in Switzerland. We provide daily monitoring, optimizing bids, budgets, targeting, and creative to constantly improve your performance.
We are closely monitoring the key indicators of your Meta Ads campaigns (reach, impressions, clicks, conversions, cost per result) to quickly detect any anomalies or opportunities.
Adjustment of the bidding strategies and budget reallocation between ad sets and campaigns to maximize results based on your goals and overall budget.
Performance analysis by audience segment for refine targeting, exclude underperforming audiences and test new avenues to reach your prospects in Switzerland.
Implementation of A/B testing on visuals and advertising texts to identify the most effective combinations and continuously improve click-through rate (CTR) and conversion rate.
Advertising platforms like Meta are dynamic: competition evolves, costs fluctuate, and audience or creative performance can change. Without a active management, your campaigns risk underperforming, wasting budget, or becoming obsoleteContinuous optimization is key to maintaining a good ROI. It is the heart of our offer. Meta Ads Start.
The frequency of optimization depends on the intensity of the campaigns and the volume of data. A daily monitoring of indicators is essentialAdjustments (bids, budgets) can be made several times a week if necessary. More in-depth analyses (targeting, creative) are generally conducted on a weekly or bi-monthly basis by our experts in Lausanne.
Our optimization decisions are based on the analysis of your campaign performance dataWe identify what works well (to strengthen it) and what underperforms (to correct or stop it). The experience of our campaign managers and A/B testing help us validate our hypotheses.
If a campaign does not perform as expected, we conduct a in-depth analysis to identify causes : Targeting issue? Uninviting creative? Inappropriate offer? Technical issue on the landing page? We then suggest adjustments (e.g., modify targeting, test new visuals, review the offer) or we can recommend pausing the campaign if necessary.
Yes, absolutely. We provide you with clear and detailed regular (usually monthly) reports on the performance of your Meta Ads campaigns, optimizations made, and recommendations for next steps. Transparency is essential to us. Contact us for a personalised quote.
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