A clear, intuitive and well-structured navigation is essential to allow your visitors to easily find the information they are looking for on your website and to guide them towards your objectives. Geekworkers, a digital agency in Lausanne, specializes inweb browsing optimizationWe analyze the information architecture of your site, the clarity of your menus, and the logic of user journeys to design a smooth and efficient browsing experience for your SME in Switzerland.
We optimise structure and titles of your main and secondary navigation menus so that they are immediately understandable and easy to use.
We are working on theorganization and prioritization of your content to create a logical site structure that makes it easier to explore and discover information.
By analyzing your visitors' goals, we Let's simplify the steps needed to access key pages of your site (services, contact, products) in order to improve efficiency.
We make sure that your site navigation is perfectly adapted and ergonomic on all devices, especially on smartphones and tablets, where space is limited.
Confusing or poorly designed navigation is one of the main sources of user frustration and a major cause of site abandonment. Optimized navigation improves user experience, reduces bounce rate, increases time spent on site and helps users (and search engines) better understand the structure of your content. This is a key element of theoptimising digital performance.
Signs can be a high bounce rate on some pages, a low number of page views per session, users who use the internal search function a lot (because they can't find it through the menus), or direct feedback from users indicating that they are lost or can't find what they are looking for. UX analysis can confirm this.
Our process includes theanalysis of current architecture, l'study of analytical data (navigation flow), the user research (to understand their mental models), the card sorting (card sorting) to organize the content, the creation of new sitemaps and wireframes for menus, and user tests to validate new navigation proposals.
Yes, a significant impact. Clear navigation and a good internal link structure (internal meshing) help Google to better crawl, understand and index your site. This also helps distribute authority (link juice) more efficiently between your pages, which can improve the ranking of your important pages.
For sites with a lot of content, a Well-thought-out navigation is even more critical. Solutions like the mega-menus, filters and facets, a powerful internal search engine and a clear category structure are essential. Our experts in Lausanne can help you design the best architecture for your SME. Request a quote quote.
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