A positive user experience (UX) is crucial to retain visitors on your website, encourage them to explore your offer and guide them towards conversion. Geekworkers, a digital agency in Lausanne, produces in-depth UX analyses to assess the ease of use, intuitiveness of navigation, clarity of information and overall satisfaction generated by your digital platform. We identify friction points and provide you with recommendations for improve the UX and thus the performance of your site for your SME in Switzerland.
We analyze user journeys to detect obstacles, frustrations or misunderstandings which could harm the experience and lead to dropouts.
Our UX experts evaluate theergonomics of your interface (clarity, consistency, guidance) according to recognized criteria to ensure easy and intuitive handling by your visitors.
We study how users navigate your site to achieve their goals (and yours) in order to simplify and streamline these key routes.
You receive a UX analysis report with precise observations and actionable recommendations (often illustrated) to improve the experience on your website.
A UX analysis focuses specifically on the overall user experience: ease of use, satisfaction, efficiency in accomplishing tasks. A UX/UI audit is broader and also includes the assessment of theUser Interface (UI), that is, the visual aspect, the graphic design, the aesthetics. UX analysis is often a key component of the complete UX/UI audit.
We use several methods: heuristic evaluation (based on standard ergonomic criteria), data analysis analytics (bounce rate, time on page, behavior flow), user testing (observation of real users interacting with the site), analysis of heatmaps and session recordings (with tools like Hotjar) to understand behaviors.
Google is placing increasing importance on user experience signals (such as Core Web Vitals). A site with good UX will tend to have a lower bounce rate, higher time spent on site and more page views per session, which can indirectly positively influence your SEO ranking. In addition, good UX promotes SEO traffic conversion.
Yes, absolutely. No matter the size of your business, if your website is difficult to use or frustrating, your visitors will go elsewhere, probably to a competitor. Good UX is a competitive advantage which can significantly impact your brand perception and your ability to generate leads or sales online in Switzerland.
The results are usually presented in a detailed report that identifies UX issues, explains them with examples (sometimes screenshots or video clips of user tests), and offers clear, prioritised recommendations to address this. We can then support you in implementing these improvements in Lausanne. Request a quote.
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