The keyword search is the starting point for any effective SEO and content strategy. At Geekworkers, an SEO agency in Lausanne, we carry out in-depth keyword analyses to identify the terms and phrases that your prospects in Switzerland actually use on Google when searching for your products or services. We evaluate the search volume, relevance, competition and search intent behind each keyword to build a content strategy that attracts qualified traffic and converts.
We discover the keywords relevant to your business, including long tail keywords, which are often less competitive and have high conversion potential for Swiss SMEs.
Understanding whether the user is looking to inform, compare or buy (informational, commercial, transactional intent) is crucial for create the right content.
We analyze the monthly search volume of each keyword and the level of competition to prioritize terms offering the best balance between traffic potential and feasibility.
The final keyword selection is always aligned with your business objectives, your flagship products/services and your target market in Lausanne, Geneva or elsewhere in Switzerland.
Keyword research allows you to understand the language of your potential customers and target the queries they use on Google. Without this, you risk creating content that no one is looking for, or that doesn't attract the right audience. This is the basis for optimizing your site and creating relevant content. It's a key step in our service. Natural SEO (SEO).
Our SEO experts in Lausanne use a range of professional tools such as Ahrefs, SE Ranking, Google Keyword Planner, Google Trends, as well as SERP (Google search results) and search suggestions analysis. We combine data from these tools for a comprehensive analysis.
We analyse types of results that currently appear on Google for a given keyword (blog articles, product pages, comparisons, guides, etc.). This tells us what Google considers to be the most relevant answer and therefore, the user's likely intent. The terms used (e.g., "buy," "review," "how to") are also indicators.
Not necessarily. High volume keywords are often very competitive. long tail keywords (longer, more specific expressions) generally have less volume but can have a higher conversion rate because they correspond to a more precise search. A good strategy combines the two, adapted to your SME and your market in Switzerland.
The keyword list serves as a foundation for many SEO actions : optimizing existing pages, creating new content (service pages, blog articles), structuring your site architecture, and even for your Google Ads campaigns. It's an essential strategic document. For keyword research tailored to your SME, request a quote.
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