An effective natural referencing (SEO) strategy requires a constant monitoring of its performance and regular adjustmentsAt Geekworkers, an SEO agency in Lausanne, we provide a meticulous monitoring of your Google positioning, your organic traffic, your conversions from SEO and other key indicators. We provide you with clear, understandable and personalized SEO reports, allowing you to measure the impact of our actions and make informed decisions for your SME in Switzerland.
We are setting up clear and visual dashboards (Looker Studio), bringing together key SEO indicators (positioning, traffic, conversions) for simplified monitoring of your performance.
Our SEO experts in Lausanne analyze theevolution of your KPIs over time, identify positive or negative trends, and interpret data to explain variations.
You receive periodic reports (monthly or quarterly) which do not just list figures, but which explain the results, the actions taken and the next steps.
Our SEO tracking and reporting provides you with a complete visibility on the ROI of your SEO investments and allow us to continuously adjust the strategy to maximize results.
The key KPIs we track include: positioning of your strategic keywords, l'evolution of organic traffic (sessions, users), the click-through rate (CTR) in the SERPs, the organic traffic conversion rate (leads, sales), the number of referring domains, and technical indicators such as Core Web Vitals. These elements are part of our offer of natural referencing (SEO).
The frequency of intercourse is generally monthly, which allows you to have a good overview of developments and react if necessary. For certain projects or according to your preferences, quarterly reports can also be considered. We adapt the frequency to your needs and the nature of the SEO service agreed for your SME in Lausanne.
Yes, we use a combination of professional tools: Google Analytics 4 for traffic and conversion analysis, Google Search Console for tracking indexing and performance in SERPs, position tracking tools (e.g. SE Ranking, Ahrefs), and Looker Studio (formerly Google Data Studio) to create personalized and interactive dashboards.
Absolutely. This is one of our main objectives. Our reports are designed to be clear, visual and accompanied by explanations and comments from our SEO experts. We avoid excessive technical jargon and focus on what's important for your business: results and actions. We're always available to discuss the report with you.
Yes, systematically. Good reporting doesn't just observe, it suggests. Our SEO reports include a section dedicated toanalysis of results, actions taken during the period, and priority recommendations for the next few weeks or months, in order to continually improve your SEO strategy. Contact us for a custom quote.
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