L'user experience (UX) and theuser interface (UI) of your website or mobile application are crucial to retaining your visitors and guiding them towards your objectives. Our digital agency in Lausanne creates in-depth UX/UI audits to identify friction points, usability problems and opportunities for improvement. The aim is to make your platform more intuitive, pleasant to use and, ultimately, more user-friendly, more efficient in terms of conversion for your SME in Switzerland.
Identify bottlenecks in the user journey and optimise the user experience.information architecture for a smooth, logical navigation on your site or application.
Evaluate the clarity, coherence and aesthetics of your interface (UI) so that it is both attractive and easy to understand for your target users.
By improving the UX/UI, you can reduce frustrationincrease engagement and guide users more effectively to the right destinations. desired conversion shares.
Receive an audit report with concrete, prioritised recommendationsoften illustrated by mock-ups or wireframes (Figma)to improve your platform.
L'UI (User Interface) concerns the visual and interactive aspect of your site or application: colours, typography, buttons and forms. L'UX (User Experience) is more global and encompasses all the perceptions and emotions felt by a user before, during and after using your digital product, including ease of use, relevance and usefulness.
Our UX/UI audit process typically includes: theanalysis of your objectives and your target, theheuristic evaluation of your interface according to recognised ergonomic criteria, theuser path analysis (sometimes using heatmap tools such as Hotjar), and potentially user tests. We summarise our findings and recommendations in a detailed report.
We use a combination of tools: Figma or Adobe XD for design analysis and the creation of proposals, tools foruser behaviour analysis such as Hotjar (heatmaps, session recordings), Google Analytics for quantitative data (bounce rate, time on page), and checklists based on the Bastien & Scapin's ergonomic criteria or Nielsen's heuristics.
Yes, significantly. By identifying and correcting friction points in the user journey, simplifying navigation, clarifying calls to action and making the interface more pleasant, a UX/UI audit enables you to reduce drop-outs and ofincrease the percentage of visitors who achieve the objective (purchase, contact request, etc.).
Absolutely. Following the audit, our team of UX/UI designers and developers in Lausanne can take charge of the graphic and/or technical redesign of your site or application to implement the recommendations. We can work on the basis of Figma mock-ups and develop the necessary improvements on WordPress or other platforms.
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