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Auto Romande

Auto Romande

Trade, Transportation
Redesign of a car trade-in calculator into a WordPress landing page and Google Ads campaigns (ROI > 900%)

For Auto Romande, specialist in car buybacks in French-speaking Switzerland, Geekworkers redesigned the trade-in calculator. The goal was to transform this outdated tool into a modern and high-performing WordPress landing page (Elementor, JetFormBuilder), optimized to maximize sales inquiries and improve the user experience.

https://autoromande.ch/🔗
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Goals
Modernize the trade-in calculator and user experience
Replace the old tool with a modern and intuitive interface to simplify data entry.
Maximize visitor conversion into takeover requests
Create a landing page with an optimized form to encourage visitors to submit their request.
Develop a powerful and easy-to-integrate tool (WordPress)
Develop the calculator on WordPress with Elementor and Crocoblock for flexible and efficient integration (WP Rocket).
Increase qualified traffic via a Google Ads strategy (Optional)
Launch a targeted Google Ads campaign to attract sellers and maximize ROI.
Solutions
Google Ads campaign
Landing Page Creation
WordPress Site Redesign

Strategic and technical solutions for the redesign of the Calculator

To transform the trade-in calculatorAuto Romande into a powerful conversion tool, Geekworkers deployed the following solutions:

Analysis and redesign strategy

Strategy: Deep understanding and a conversion-oriented approach

  • Analysis of the existing tool, Autoromande.ch's specific needs and the target user path.
  • Definition of a redesign strategy focused on modernising the UX/UI and maximising form submissions (leads).

UX/UI design and prototyping

Strategy: Create a modern and engaging interface

  • Presentation of several design proposals (mock-ups), designed to reflect Autoromande.ch's identity and optimise the user experience on a dedicated landing page.
  • Refinement of the chosen layout, incorporating conversion best practice for forms and landing pages (clarity, calls to action, reassurance).

WordPress development and advanced form integration

Strategy: Utilizing a flexible and high-performance technical stack

  • Development of the landing page on WordPress for its flexibility and ease of management.
  • Use ofElementor Pro for precise design implementation and easy customisation.
  • Integration of JetFormBuilder (more Crocoblock) to create a multi-stage data collection form that is powerful, conditional and easy to use for the end user.
  • Configuration of notifications and transmission of collected data to the customer.

Technical optimization and SEO

Strategy: ensure speed, reliability and basic visibility

  • Implementation of Rank Math for basic on-page SEO optimisation of the landing page.
  • Use ofImagine to compress and optimise images without any visible loss of quality.
  • Configuration of WP-Rocket for caching and optimising overall performance (loading speed).

Acquisition Strategy (Proposal)

Strategy: Generate qualified traffic to maximize ROI

Developing and proposing a strategy Google Ads targeted at transactional keywords related to vehicle trade-ins in French-speaking Switzerland, to attract qualified prospects to the new calculator and accelerate return on investment.

Launch and follow-up

Strategy: Continuous improvement based on data

  • New calculator/landing page now online.
  • Performance monitoring (conversion rates, loading times) and analysis of usage data (via Google Analytics, if implemented).
  • Continuous adjustments and improvements to ensure optimum user experience and efficiency over the long term.
Results
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Auto Romande: modern calculator for boosted conversions and accelerated ROI.

The strategic overhaul of the calculator by Geekworkers enabled Autoromande.ch to achieve its commercial objectives:

  • Increase in qualified traffic: The proposed Google Ads campaign helped attract relevant prospects.
  • Improved conversion rate: The modern design and efficient form have significantly increased the number of submissions.
  • Increased lead volume: A significant increase in vehicle sales requests, generating a rapid and substantial return on investment.
  • Reinforced brand image: The new tool has contributed to a more modern and professional perception of the company.
  • Technical performance: a fast and reliable tool thanks to optimizations (WP Rocket, Imagify).

This project demonstrates our expertise in redesigning specific web tools (calculators, advanced forms) on WordPress/Crocoblock, transforming them into genuine lead machines thanks to an approach focused on conversion and potentially supported by targeted advertising campaigns.

Is your lead generation tool or landing page lacking in performance?

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