LinkedIn is the professional networking platform par excellence, and its advertising options (LinkedIn Ads) offer unrivalled B2B targeting capabilities. It's the ideal channel for reaching decision-makers, professionals in a specific sector, or companies that match your ideal customer profile. Geekworkers, an expert agency in advertising on social networks in Lausannehelps you design and manage strategic and profitable LinkedIn Ads campaigns for your SME in Switzerland, whether your objective is to raise awareness, generate qualified B2B leads or promote your services.
We define a LinkedIn advertising strategy aligned with your B2B objectives (lead generation, brand awareness among professionals, promotion of B2B content).
Use of LinkedIn's unique targeting options : business sector, company size, function, hierarchical level, skills, LinkedIn groups, and Matched Audiences (your lists of contacts or site visitors).
We can advise you on the most effective formats on LinkedIn: Sponsored Content, Message Ads (formerly InMail), Dynamic Ads, Lead Gen Formsfor a professional and relevant message.
Implementation of Native Lead Gen Forms to simplify lead generationThis is an integral part of our service, and involves the continuous optimisation of campaigns to improve quality and reduce the cost per lead (CPL). This is part of our Meta & LinkedIn advertising.
LinkedIn Ads is particularly relevant for B2B companies (who sell to other companies), for those who are recruiting, or for those who want to position themselves as experts in their field with a professional audience. For pure B2C, other platforms such as Meta Ads are often better suited. Our experts in Lausanne will assess your case.
Content that provides professional value: feature articles, case studies, infographics, webinars, presentations of B2B solutions, job offers, etc.. The tone should be professional and credible. Short explanatory videos can also work well.
Yes, very effective. Lead Gen Forms are native forms that are pre-filled with information from the user's LinkedIn profile, making submission much simpler and increasing conversion rates for B2B lead generation.
LinkedIn Ads has the reputation of having a higher cost per click (CPC) or per thousand impressions (CPM) than other social platforms, due to the quality and specificity of its professional audience. You'll need to budget accordingly if you're aiming for a high volume, but the quality of the leads can justify the investment. We can help you define this.
We will Advice on the types of content and messages best suited to a B2B audience on LinkedIn. For the creation of very specific content (e.g. white papers, technical studies), we can work with your in-house experts or refer you to specialist copywriters. Contact us for a LinkedIn advertising quotes.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Générez vos premiers clients sans gaspiller votre budget.
Transformez votre audience locale en clients
