What aspects of Performance Max (PMax) are covered?

We cover creating and configuring PMax campaigns, providing assets (text, images, videos), managing asset groups, understanding audience signals, and analyzing PMax-specific reports to optimize performance.

How long does an in-depth Google Ads training course last?

The duration depends on the scope of the topics to be covered and your initial level. In-depth training can last from one to three days, or even longer if specific modules (Shopping, Advanced YouTube) are included. Contact Geekworkers for a Google Ads training quote.

Formation Google Ads – Geekworkers.ch

Q: Is this in-depth Google Ads training suitable if I already have some basic knowledge?

Yes, absolutely. If you already manage Google Ads campaigns but want to go further, optimize your performance, or discover advanced features, this training is for you. Our SEA experts in Lausanne adapt the content to your level and answer your specific questions.

Q: Does the training include practical cases or analysis of my own account?

Yes, we favor a practical approach. Ideally, we work on real-life cases and can analyze your own Google Ads account during the training to provide you with personalized advice and help you implement optimizations directly.

Q: How can I use Google Analytics 4 (GA4) to improve my Google Ads campaigns?

GA4 allows you to better understand the behavior of users who click on your Google Ads once they are on your site (which pages they visit, whether they convert, etc.). By linking GA4 to Google Ads, you can import audiences and conversions from GA4 into Google Ads for more precise targeting and optimization.

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Google Ads training

Training in advanced Google Ads strategies (Search, Display, PMax), performance monitoring and analysis for a Maximum ROI.

Free & No Obligation

4.9/5

300+ satisfied customers in Switzerland

300+ clients supported in Switzerland

Our expertise

Master Google Ads (Search, Display, PMax) and optimize your campaigns for maximum ROI with our experts.

To fully harness the power of Google Ads and achieve optimal ROI, a thorough understanding of its advanced features and best practices is essential. Geekworkers, a Google Partner certified agency and training in Lausanne, offers in-depth Google Ads (SEA) training For Swiss SMEs and marketing professionals. We go beyond the basics to train you on campaign strategies (Search, Display, Performance Max, YouTube), bid optimization, advanced targeting, precise conversion tracking, and data analysis for continuous performance improvement.

Advanced Campaign Strategies

Explore in detail the different types of Google Ads campaigns (Search, Display, PMax, Video, Shopping) and learn how to choose and configure the ones that best suit your goals.

Bidding and Budget Optimization

Master the different bidding strategies (manual and smart), learn how to optimize your budget allocation and improve your Quality Score to reduce your costs.

Audience Targeting and Remarketing

Discover the advanced targeting options (affinity, in-market, custom audiences) and implement strategies for Google Ads remarketing effective.

Conversion Tracking and Data Analysis (GA4)

Learn how to set up reliable conversion tracking (with Google Analytics 4 and GTM), to analyze your Google Ads reports and make data-driven optimization decisions. This is a key expertise of our Training & Coaching.

FAQs

Yes, absolutelyIf you already manage Google Ads campaigns but want to go further, optimize your performance, or discover advanced features, this training is for you. Our SEA experts in Lausanne adapt the content to your level and your specific questions.

We cover the creation and configuration of PMax campaigns, provision of assets (texts, images, videos), management of asset groups, understanding of audience signals, and analysis of PMax-specific reports to optimize performance.

Yes, we favor a practical approach.Ideally, we work on real-life cases and can analyze your own Google Ads account during the training to give you personalized advice and help you implement optimizations directly.

GA4 allows you to better understand the behavior of users who click on your Google Ads once they are on your site (which pages they visit, whether they convert, etc.). By linking GA4 to Google Ads, you can import audiences and conversions from GA4 into Google Ads for finer targeting and optimization.

The duration depends on the extent of the topics to be covered and your initial level. In-depth training can last from one to three days, or even more if specific modules (Shopping, advanced YouTube) are included. Contact Geekworkers for a Google Ads training quote.

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Touchez vos clients au moment clé de leur recherche avec des campagnes Google Search, Shopping et Display optimisées pour la conversion.

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