LinkedIn Ads is a powerful advertising platform for B2B marketing, but mastering it requires specific expertise to avoid wasting your budget. If your LinkedIn Ads campaigns aren't generating the qualified leads you expected or if your cost per result is too high, a LinkedIn Ads account audit by Geekworkers, an agency specializing in advertising on social networks in Lausanne, can enlighten you. Our experts analyze your campaigns, your targeting (by function, sector, company), your creatives, your bidding strategies and your conversion tracking to identify areas for improvement and maximize the effectiveness of your B2B investments in Switzerland.
We evaluate the relevance of your campaign objectives (awareness, traffic, lead generation, conversions) in relation to your overall B2B strategy.
Verification of the precision of your audience targeting : professional demographic criteria (sector, function, hierarchical level, company size), use of Matched Audiences.
Analysis ofeffectiveness of your advertising formats (Sponsored Content, Message Ads, Dynamic Ads) and the quality of your visuals and texts for a B2B audience.
We examine your bidding strategies, allocating your budget, and identify opportunities to improve your cost per lead (CPL) or result. This is part of our Full Digital Audit.
An audit is relevant if: your LinkedIn campaigns generate few qualified leads, your cost per lead (CPL) is too high, you have doubts about the effectiveness of your B2B targeting, or if you simply want an expert perspective to optimize your performance on this specific platform. Our experts in Lausanne are at your disposal.
We look in detail: the configuration of your LinkedIn Campaign Manager, the relevance of your campaign objectives, the granularity and precision of your professional audience targeting, the suitability of your ad formats (Sponsored Content, InMail, etc.) to your message, the quality of your landing pages (if external traffic) or your Lead Gen Forms, and conversion tracking (Insight Tag).
Generally, the cost per click (CPC) or per thousand impressions (CPM) on LinkedIn Ads tends to be higher than on Meta Ads, because the audience is more qualified and the professional targeting more precise. However, if the leads generated are of better quality and convert better, the final cost per acquisition can be interesting for B2B.
THE Sponsored Content (sponsored content in the news feed) with a quality visual or video is often very effective. The Message Ads (formerly InMail) can work well for very targeted approaches. Lead Gen Forms Natives are excellent for simplifying lead collection.
Yes. Following the audit and the presentation of our recommendations, we can take charge of theoptimization and ongoing management of your LinkedIn Ads campaigns for your SME in Switzerland, to maximize your B2B return on investment. Contact us for a LinkedIn Ads audit quote.
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