Our agency in Lausanne uses theAI to create variations of texts and visuals for your optimization tests.
A/B testing is a powerful method for optimizing your web pages and campaigns, but manually creating multiple variations of content (text, visuals) can be time-consuming and costly. Geekworkers, a digital agency in Lausanne, usesArtificial Intelligence (ChatGPT, Bard, DALL-E 2, MidJourney, Perplexity) to accelerate and enrich the variation generation phase for your A/B testsWe use AI to quickly generate alternative titles, taglines, descriptions, images, or banners, which we then refine to ensure their relevance and quality, allowing you to test more hypotheses and optimize your SME in Switzerland faster.
The use of ChatGPT or Bard to create multiple versions of headlines, paragraphs, calls to action (CTAs), or ad copy, exploring different angles and tones.
Generation ofalternative images, icons or banners with DALL-E 2 or MidJourney to test the impact of different visual styles on engagement and conversion.
AI can help quickly adapt messages or visuals for different audience segments that you want to test in A/B testing.
By automating some of the variation creation, you can run more A/B tests in less time, thus accelerating your continuous optimization cycle. This is part of our approach toConversion Optimization (CRO).
For example, for a landing page, you can ask ChatGPT to generate 5 different headlines for the same product benefit, or 3 versions of a paragraph with different tones (informative, persuasive, urgent)For visuals, MidJourney can create multiple illustrations of a concept with varying styles. Our experts in Lausanne guide this process.
AI-generated content is a excellent starting point, but almost always requires human review, refinement, and adaptation to ensure it is grammatically correct, relevant, aligned with the brand, and does not contain factual errors. AI accelerates, humans validate and optimize.
Yes, AI can also be used for analyze text data from user feedback (post-test surveys) or to identify trends in the results of complex tests (multivariate tests)However, the strategic interpretation of results remains a key human skill.
We explore and use a range of tools, including: ChatGPT and Bard (Google) for text generation, DALL-E 2 (OpenAI) and MidJourney for image generation, and Perplexity AI for researching and synthesizing information that can inform testing hypotheses. We choose the most suitable tool for each need.
Yes, because it allows SMEs, which often have more limited resources, toaccess more advanced testing and optimization capabilities by reducing the time and cost of creating variations. It's a way to be more agile and data-driven. Contact us for a personalised quote.
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