Is this analysis useful even if I already have an idea of what I want to do?

Yes, very useful. Even if you have ideas, this analysis helps you to structure, validate and prioritise them, and to ensure that they are well aligned with measurable objectives. It may also reveal opportunities or challenges that you hadn't identified. Our external viewpoint of experts in Lausanne brings added value.

What happens after this analysis phase?

Once the needs and objectives have been clearly defined, we can move on to the next stage: selecting the relevant channels, drawing up a detailed action plan and budgeting. This is the basis for building a solid customer acquisition strategy. Contact us for a quote.

Analyse des Besoins et Objectifs

Q: How does this analysis work in practice with Geekworkers?

This generally begins with one or more workshops with you and your key teams in Lausanne (or by videoconference). We ask lots of questions, listen carefully, and use analysis tools (market, competition, analytics of your site) to build up a complete picture of your situation and your ambitions.

Q: What is a SMART marketing objective?

A SMART objective is: Specific (clear and precise), Measurable (quantifiable), Attainable (realistic given your resources), Relevant (relevant to your business), and Temporally defined (with a deadline). For example: "Increase the number of qualified leads via the 20% website in 6 months".

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Expertise

Analysis of needs and objectives

Our experts in Lausanne can help you formalise your digital marketing strategy for Swiss SMEs.

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300+ satisfied customers in Switzerland

300+ clients supported in Switzerland

Our expertise

Precise identification of your marketing needs and definition ofclear, measurable objectives (SMART).

Before launching any marketing campaign, a in-depth analysis of your real needs and definition of clear objectives are fundamental steps. Geekworkers, a digital strategy consultancy in Lausanne, supports Swiss SMEs in this crucial phase. We can help you to identify your priority marketing challenges, understand your positioning and target audience, and formulate SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) that will guide your entire digital strategy.

Diagnosis of Your Current Situation

We assess your existing digital presence, your strengths and weaknessesThis is a simplified SWOT analysis of the opportunities and threats facing your market in Switzerland.

Clarifying Your Needs

Together, we can define your concrete needs Increase your brand awareness? Generate more qualified leads? Improve customer loyalty? Optimise your sales tunnel?

Setting SMART Objectives

We translate your needs into quantified and dated marketing objectivesThis will make it possible to measure the effectiveness of the actions taken.

Alignment with Your Global Strategy

We ensure that your digital marketing objectives are consistent with your SME's overall strategy and contribute directly to its growth.

FAQs

Without a clear understanding of your needs and precise objectives, it's difficult to choose the right marketing actions, allocate your budget correctly and measure success. This initial phase is the the foundation of an effective and profitable digital marketing strategy. This is the starting point for our Audit & Digital Strategy.

This usually begins with one or more workshops with you and your key teams in Lausanne (or by videoconference). We ask lots of questions, listen carefully, and use analysis tools (market, competition, analytics of your site) to build up a complete picture of your situation and your ambitions.

A SMART objective is : Specific (clear and precise), Measurable (quantifiable), Reachable (realistic given your resources), Relevant (relevant to your business), and Temporally defined (with a deadline). For example: "Increase the number of qualified leads via the 20% website in 6 months".

Yes, very useful. Even if you have ideas, this analysis will help you to structure, validate and prioritise themIt can also reveal opportunities or challenges that you hadn't identified. It may also reveal opportunities or challenges that you hadn't identified. Our external viewpoint of experts in Lausanne brings added value.

Once the needs and objectives have been clearly defined, we can move on to the next stage: the selection of relevant channelsthe development of the detailed action plan and budgeting. This is the basis for building a customer acquisition strategy solid. Contact us for a quote.

Our Agency Services

Google Ads (SEA)

Touchez vos clients au moment clé de leur recherche avec des campagnes Google Search, Shopping et Display optimisées pour la conversion.

Website

Votre présence en ligne mérite un site à votre image. Nous créons des sites WordPress ou Framer sur mesure, pensés pour convertir.

Production contenu vidéo pour Réseaux Sociaux

De la conception au montage, notre équipe produit des vidéos qui captivent, convertissent et performent sur Instagram Reels, YouTube Shorts et TikTok.

Formation IA

Maîtrisez les outils d’intelligence artificielle pour gagner en productivité au quotidien. Apprenez à automatiser, créer et analyser avec l’IA directement sur vos propres projets.

Audit & Diagnostic digital 360°

Nous auditons votre présence digitale pour identifier vos freins de croissance et vos opportunités. Vous repartez avec un plan d’action concret, pas un simple rapport.

Création site E-commerce

WooCommerce ou Shopify, lancez votre boutique en ligne en Suisse avec une solution clé en main : paiements suisses, design sur mesure et gestion simplifiée.

Application mobile iOS & Android

Nous développons des applications mobiles iOS et Android, de la conception à la publication, avec une expérience fluide et intuitive.

SEO : Référencement Naturel

Ne soyez plus invisible. Nous positionnons votre site sur Google grâce à une stratégie SEO durable combinant contenu, autorité et optimisation technique.