Are you investing in advertising on Meta (Facebook, Instagram) and/or LinkedIn but the results are not meeting your expectations? complete audit of your advertising accounts by Geekworkers, an agency specializing in Social Media Advertising in Lausanne, can provide you with an accurate diagnosis and actionable recommendations. Our experts examine in detail the structure of your campaigns, the relevance of your audience targeting, the quality of your creative (visuals and texts), your bidding strategies, the tracking of your conversions and the allocation of your budgets on each platform. The objective: to identify weak points and opportunities for significantly improve the return on investment of your social advertising in Switzerland.
We check thealignment of your campaign objectives (awareness, traffic, leads, sales) with your overall marketing strategy and the specificities of each platform (Meta, LinkedIn).
Assessment of relevance and performance of your audiences (interests, behaviors, custom/lookalike audiences on Meta; professional targeting on LinkedIn).
Analysis ofeffectiveness of your visuals, your texts (copywriting), and the use of different advertising formats offered by Meta and LinkedIn for your SME.
Verification of the reliability of your conversion tracking (Pixel Meta, LinkedIn Insight Tag) and analysis of the profitability of your campaigns to identify optimizations. This is part of our Full Digital Audit.
An audit is recommended if: your costs per result (lead, click, conversion) are too high, engagement on your ads is low, you have doubts about the configuration of your accounts or the effectiveness of your targeting, or if you simply want an external, expert perspective to optimize your performance. Our experts in Lausanne are here to help you.
For Meta Ads, we pay particular attention to audiences based on interests and behaviors, the use of the Pixel and the Conversions API, and visual formats (Stories, Reels). For LinkedIn Ads, we focus on the precision of professional targeting (functions, sectors, companies), the suitability of messages to a B2B audience, and the use of Lead Gen Forms.
The audit report is a detailed document which presents: a summary of the strengths and weaknesses of your accounts, an analysis of each aspect (structure, targeting, creatives, auctions, conversions), concrete examples, and above all, clear, prioritized and actionable recommendations for each platform.
For standard SME accounts in Switzerland, a combined audit can take between one and two weeks of actual work, depending on the complexity and volume of the campaigns to be analyzed.
Yes, that's the logical next step.. After presenting our conclusions and recommendations to you, we can support you in implementing optimizations or take charge of the complete and optimized management of your Meta Ads and LinkedIn Ads campaigns. Contact us for a advertising audit quote.
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