In a competitive environment, a a clear and relevant digital strategy is essential to the growth of SMEs in French-speaking Switzerland. Geekworkers, a consulting agency in Lausanne, can help you define or refine your digital strategy. We analyse your market, your target audience, your objectives and your resources, so that we can work with you to develop an effective digital strategy. personalised digital roadmapThis is an approach that is based on concrete actions and measurable return on investment.
We make sure that every digital action envisaged (website, SEO, Ads, social networks, automation, etc.) is directly aligned with YOUR priority business objectives.
Get a 360° vision of digital opportunities for your SME and a prioritised action plan to focus your efforts and your budget where they will have the greatest impact.
We can advise you on the most appropriate tools, platforms and technologies to your specific needs and budget, in complete independence.
Together, we define the key performance indicators (KPIs) to monitor the effectiveness of your digital strategy and make data-driven decisions.
Typically, this includes: a audit of your current digital presence (if available), an analysis of your market and your competitors in Lausanne/Geneva workshops to define your objectives/targets/KPIs, the formalising the strategy (axes, channels, key messages) and the creation of a operational roadmap.
Exactly! Digital strategy consulting is ideal for SMEs that want to structure their digital approach from the outset or who feel lost when faced with so many options. We tailor our approach to your level of maturity.
Geekworkers combine strategic expertise with strong technical and operational knowledge. Based in Lausanne, we are pragmatic and SME-focused, and we can not only advise you, but also support you in the development of your business. practical implementation recommendations (website creation, marketing…).
No, it's an iterative process. We provide you with a solid initial strategy and roadmap, but we recommend that you review and adjust them regularly (e.g. annually) depending on the results obtained and developments in your market in French-speaking Switzerland.
You will generally receive a full digital strategy document including analysis, recommendations, personas, the digital value proposition, priority channels, an detailed roadmap with an indicative budget and timetable, and the definition of your KPIs. See our audit and strategy services.
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