Facebook remains an essential advertising platform for reaching a massive and diverse audience, whether to increase brand awareness, generate traffic, collect leads or stimulate sales. Geekworkers, an agency specialising in advertising on social networks in Lausannedesigns and manages bespoke Facebook advertising campaigns (via Meta Ads) for Swiss SMEs. We can help you define your strategy, target your audience precisely, create engaging advertising content and optimise your budgets for maximum return on investment.
We work with you to define objectives of your Facebook campaigns (awareness, reach, traffic, interactions, leads, conversions) and key success indicators.
Use of advanced targeting options for Meta (demographic data, centres of interest, behaviour, personalised audiences from your site or lists, similar audiences).
We can advise you on creation of striking visuals (images, videos, carousels) and textsoptimised for Facebook's various advertising formats (Feed, Stories, In-Stream).
Rigorous performance monitoring, A/B testing (audiences, creative, placements), adjusting bids and budgets to constantly improve the effectiveness of your Facebook ads. See our offers Meta Ads Start.
Yes, Facebook remains a major platform in Switzerland with a very large active user base of all ages. Its targeting options are very powerful, making it an excellent channel for many SMEs, whether B2C or even for certain B2B approaches. Our experts in Lausanne confirm its effectiveness.
The advertising with high-quality images or short, engaging videos tend to perform well. Visit carousels are useful for presenting several products or aspects of an offer. The Lead Ads are effective for generating leads directly on the platform.
It all depends on your target audience. Instagram has a generally younger audience and is more focused on visuals.. Facebook reaches a wider and more diverse audience. Often, a combined strategy (letting the Meta algorithm optimise distribution between the two platforms via automatic placements) is effective. We'll analyse your case.
It is possible to start with modest budgets (a few hundred francs a month)Especially if the targeting is well defined (e.g. locally in Switzerland). The important thing is to test, measure and optimise. We can help you define a realistic budget based on your objectives.
Yes, absolutely. Facebook and Instagram ads are managed from the same platform (Meta Business Suite). We can therefore create and manage coordinated campaigns on both social networks to maximise your reach and impact. Contact us for a Facebook advertising quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Générez vos premiers clients sans gaspiller votre budget.
Transformez votre audience locale en clients
