Are your Google Ads campaigns not delivering the results you expected, or do you feel like you're wasting your budget? Google Ads account audit carried out by Geekworkers, a Google Partner certified agency in Lausanne, can provide you with clear answers and concrete areas for improvement. Our SEA experts analyze in detail the structure of your account, the relevance of your keywords, the quality of your ads, your bidding strategies, conversion tracking and the performance of your landing pages. The objective: to identify weak points and provide you with recommendations for optimize your spending and maximize your return on investment (ROI) in Switzerland.
We are examining theorganization of your campaigns, ad groups and their consistency in relation to your objectives and the structure of your website.
We evaluate the relevance of your keywords, use of match types, management of negative keywords, and the precision of your audience targeting.
Analysis of quality, relevance and attractiveness of your text and display ads, as well as the use of ad extensions.
We check your bidding strategies, allocating your budget between campaigns, and identify opportunities to reduce costs or improve ROI. This is a prerequisite to our serviceGoogle Ads Campaign Optimization.
An audit is relevant if: your campaigns are underperforming (low CTR, few conversions), your cost per acquisition (CPA) is too high, you have doubts about your account configuration, you are taking over an account managed by a third party, or simply if you want an external and expert perspective to identify new opportunities. This is part of our Full Digital Audit.
You will receive a full, detailed audit reportOur analysis of the strengths and weaknesses of your Google Ads account, as well as a series of clear, prioritised and actionable recommendations to significantly improve the performance of your campaigns. We can then assist you in their implementation. Our experts in Lausanne present this report to you.
An audit identifies problems and opportunities. Implementing recommendations usually leads to improvement, but results may take some time to materialize, especially if structural changes are required. The goal is a sustainable improvement in performance and ROI.
The duration depends on the size and complexity of your account. For a standard SME account in Switzerland, it generally takes between a few days and one to two weeks for an in-depth analysis and the drafting of the recommendations report.
After the audit presentation, you have several options: implement the recommendations yourself, entrust us with the implementation of optimizations, or delegate the complete management of your Google Ads campaigns to us on an ongoing basis. Contact Geekworkers for a Google Ads audit quote.
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