The Google Display campaigns allow you to display visually appealing ads (banners, images, short videos) on a vast network of Google partner websites, mobile applications and video platforms (such as YouTube). This is an excellent way ofincrease brand awareness, reach specific audiences based on their interests or browsing behaviour, or engage in remarketing. Geekworkers, a certified Google Partner agency in Lausanne, can help you create and manage effective Google Display campaigns for your SME in Switzerland.
Increase the visibility of your brand to a wide audience by displaying your banners on relevant and popular sites visited by your prospects.
Reach users based on their interests, purchase intentions, demographics or the websites they visit (location-based targeting).
Re-target the visitors to your website with personalised banners to encourage them to return and convert. This is a key use of Google Display Network (GDN).
Use ofResponsive illustrated ads (which adapt to all spaces), imported illustrated ads (static or animated HTML5 banners) for maximum visual impact.
Campaigns Google Search display text ads on Google search results pages, targeting users who are actively searching for specific keywords. Campaigns Google Display display visual ads on partner websites and applications, targeting users based on their profiles or browsing behaviour. Display is often used for brand awareness and remarketing. Our experts in Lausanne master both, see our Google Ads services.
Targeting can be done in several ways: targeting by audience (affinity audiences, in-market audiences, personalised audiences, remarketing), targeting by content (contextual keywords, site themes, specific locations where you want to appear).
Almost all SMEs can benefit from the Display, particularly those who wish to : raise their profile locally in Switzerland (e.g. Lausanne, Geneva), promote a new offering, reach niche audiences, or strengthen their remarketing campaigns. It's an excellent complement to search campaigns.
You can start with modest budgets, especially if the targeting is well refined. The cost per click (CPC) or per thousand impressions (CPM) on the Display Network is often lower than on the Search Network. We can help you define a budget tailored to your objectives. See our Google Ads Start offers.
Effectiveness is measured by indicators such as : number of impressions, reach, click-through rate (CTR), cost per click (CPC) or per thousand impressions (CPM), conversions (if the objective is lead generation or sales), and impact on brand awareness (Brand Lift, if measurable). We provide you with clear performance reports. Contact us for a Display campaign quote.
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