Your establishment details Google My Business (now Google Business Profile – GBP) is a free but extremely powerful tool to improve your local visibility in Google search results and on Google Maps, and to interact with your potential customers. Geekworkers, a digital agency in Lausanne, produces complete audits of your GBP profileWe check that all information is correct and optimized, that you manage your reviews well, that you use features like Posts or Questions/Answers, in order to maximize the impact of your GBP for your SME in Switzerland.
We make sure that all the basic information on your profile (name, address, telephone, opening hours, website, categories) is accurate, complete and optimized for local SEO.
We assess how you respond to reviews (positive and negative) and give you tips to encourage more quality reviews and improve your average rating.
We check if you are using features like Google Posts, Questions/Answers, adding photos and videos, describing your services/products, etc.
We check the consistency of your NAP information (Name, Address, Telephone) on major online directories, an important factor for local SEO. It's part of our Full Digital Audit and our SEO service.
Your GBP sheet is often the first thing people see when they search for your business or services like yours locally (e.g., "restaurant Lausanne," "plumber Geneva"). A well-optimized and active listing improves your local ranking, generating calls, directions, and visits to your website. This is crucial for Swiss SMEs with a local customer base.
The key elements are: the accuracy and completeness of your basic information, the choice of the right main and secondary categories, the quality and frequency of your photos, the active and professional management of your customer reviews, and the regular use of Google Posts to share news or offers.
Reviews have a major impact on your e-reputation and your local ranking. A large number of positive and recent reviews reassures prospects and encourages Google to position you better. It is essential to respond to all reviews. See our service Online Reputation Management.
Google Posts are mini-publications (text, image, link, CTA) that you can display directly on your GBP listing. It's a great way to share news, promotions, events, or highlight a product/service. They have a limited lifespan (often 7 days) and require regular posting.
Yes. After the audit, we can take care of thecomplete optimization of your Google Business Profile listing, advise you on content strategy (Posts, photos) and help you set up a review management routine. Contact our agency in Lausanne for a optimisation quote GBP.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Générez vos premiers clients sans gaspiller votre budget.
Transformez votre audience locale en clients
