The generation of qualified leads (LeadGen) is the engine of growth for many SMEs. It's all about attracting the attention of prospects potentially interested in your products or services, capturing their contact details, and 'nurturing' them until they become customers. Geekworkers, a digital agency in Lausanne, is an expert in the design and implementation of effective multi-channel lead generation strategies. We use a combination of levers - SEO, SEA (Google Ads), SMA (Meta/LinkedIn Ads), content marketing (lead magnets), e-mailing and automation - to fuel your sales pipeline in Switzerland.
We work with you to define your your ideal customer (persona), your LeadGen objectives, and value propositions (lead magnets) that will attract your prospects.
We use the most relevant channels (SEO, Google Ads, Meta/LinkedIn Ads) to direct qualified traffic to your lead capture points (landing pages, forms).
Design of landing pages and forms optimised for conversionWe'll also put in place precise performance monitoring (conversion rate, cost per lead). See our Customer Acquisition Tunnels.
Implementation of automated e-mail sequences and lead scoring to 'feed' your prospects, qualify them and pass them on to your sales teams at the right time.
Lead generation allows you to build a base of interested prospects that you can then convert into customers. It's a more proactive and measurable process than passively waiting for customers to come to you. It's essential for structured business development. Our experts in Lausanne can support you in this process.
A qualified lead is a prospect who has not only provided their contact details, but is also a match for your ideal customer profile (ICP) who has shown a genuine interest in your offer. Qualification can be achieved by asking questions in a form, or by the prospect's behaviour (e.g. downloading a specific guide).
The best lead magnets are the ones that make a difference. that add significant value for your target group and are directly linked to your core offering. Examples: ebooks or practical guides, checklists, templates, case studies, webinars, free consultations, quick audits, calculators, etc.
Success is measured by : number of leads generated, cost per lead (CPL), lead-to-customer rate and return on investment (ROI) of your LeadGen actions.
Yes. From defining the strategy to creating lead magnets and landing pages, managing acquisition campaigns, setting up nurturing automations and monitoring performance, our Lausanne agency can manage your LeadGen from A to Z. Contact us for a lead generation quote.
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