Once your marketing objectives have been clearly defined, the next step is to select the most relevant and profitable digital acquisition channels for your SME in Switzerland. Geekworkers, a digital strategy consulting agency in Lausanne, helps you make the right choices from among the multitude of levers available. We analyse your target audience, your sector of activity, your resources and your objectives, and then recommend the most effective way to reach them. a combination of channels (SEO, SEA, Social Media Ads, Content Marketing, E-mailing) to maximise your impact.
We are studying where your target audience is online Which search engines do they use? Which social networks do they use? What types of content do they consume?
Each channel has its strengths. The SEO for long-term visibility, the SEA for fast results, the Social Ads for precise targeting, content for engagement, e-mailing for loyalty.
We select channels that are not only effective, but also affordable and cost-effective for your marketing budget and your ROI objectives.
We are looking to create a coherent multi-channel strategy where the different levers reinforce each other for a stronger overall impact.
Choosing the right channels allows you to focus your efforts and your budget where they will have the greatest impact. Using channels that are unsuited to your target or objectives can lead to wasted resources and disappointing results. Judicious selection is the key to customer acquisition strategy successful.
There is no single answer; it depends on many factors. In general, for an SME in Switzerland : local SEO and Google Ads (SEA) are often essential. Social networks (Facebook, Instagram, LinkedIn) can be very effective, depending on the target audience. Content marketing and e-mailing are excellent complements. Our experts in Lausanne will analyse your specific situation.
No, it's generally neither realistic nor effective, especially for an SME.. It is better to choose a few key channels and master themrather than spreading ourselves too thinly. Quality over quantity. We help you prioritise.
No, it must be re-evaluated regularly. Channel performance may evolve, new platforms may emerge, and your business strategy may change. It's important to monitor results and be ready to adjust your channel mix according to data and opportunities.
Yes, absolutely. Once the relevant channels have been identified, Geekworkers can take charge of the operational implementation of campaigns on these channels (SEO, SEA, SMA, etc.) or train you to do it in-house. Contact our agency in Lausanne for a personalised quote.
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Your professional presence online quickly (WP Showcase Site).
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Transformez votre audience locale en clients
