WordPress redesign focused on UX and client autonomy
Geekworkers implemented a structured approach for the redesign of the Bourg8 website, combining analysis, design and training:
Modernizing the law firm's brand image
Strategy: preliminary analysis and development of a professional design
After an analysis of the existing site via Google Search Console and discussions to define Bourg8's identity, we came up with a clean, modern web design tailored to the legal sector, designed to reinforce the perceived credibility and professionalism.
Drastically improve the user experience (UX) and navigation
Strategy: Responsive WordPress development and clear architecture
The new site has been developed on WordPresswith a particular focus on responsive design for perfect adaptation to all screens. The information architecture has been redesigned for simple, logical navigation, enabling users to easily find the information they are looking for.
Optimize the platform for better conversion and initial visibility
Strategy: Goal-oriented design and technical best practices
Although the primary objective was a UX/Image overhaul, the design incorporated elements aimed at encouraging interaction. The technical foundations (performance, semantic HTML structure) were carefully optimized to promote good search engine indexing.
Ensure the client's complete autonomy in managing the site
Strategy: personalized training and support
A key component of the project was the training of the Bourg8 team. We provided custom video tutorials and support so that they can master content management (texts, images, news) via the WordPress administration interface, thus guaranteeing their future independence.