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Bulle d'Air

Bulle d'Air

Well-being, Training, Sport
Coaching sportif féminin (Bulle/Fribourg): targeted expertise, qualified leads and a high-performance website

Air bubbleGaëlle Thürler, a sports science graduate with 15 years of experience and a former elite athlete, has launched an initiative specializing in adapted physical activity for women (pregnancy, postpartum, menopause, endometriosis, etc.) in the Bulle and Fribourg region. To solidify her position as an expert and expand her clientele, Geekworkers realized the redesign of their website via an optimized WordPress landing page and has deployed targeted Google Ads campaigns. The challenge was to create a professional, fast and reassuring digital showcase, promoting its personalised approach and generating qualified leads.

https://bulle-dair.ch/🔗
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Goals
Promoting expertise in women's sports coaching
Redesign the site to showcase the expertise of Gaëlle Thürler (Master, 15 years of experience) and her approach dedicated to women's health.
Generate qualified leads in Bulle/Fribourg
Attract women from the region via Google Ads and convert them with a clear and compelling page.
Optimize performance and user experience (UX)
Guarantee a fast (WP Rocket) website that is pleasant to navigate and showcases customizable 100% programs.
Ensure a reliable and compliant technical base
Implement key WordPress tools (Rank Math, WP Armour, Complianz) for SEO, security and compliance.
Solutions
Google Ads campaign
Web design (Figma)
Landing Page Creation

Strategies and technical solutions deployed

Promoting expertise in women's sports coaching

Strategy: UX/UI redesign and structured content on WordPress/Elementor

Geekworkers created a professional and dynamic WordPress landing page with Elementor, inspiring confidence. Gaëlle Thürler's background (athlete and graduate) and her unique specialization are highlighted, while the areas of support (pregnancy, postpartum, menopause, endometriosis, stress management) are clearly presented.

Generate qualified leads in Bulle/Fribourg

Strategy: Geo-targeted Google Ads campaigns and effective CTAs

Of the Google Ads campaigns have been launched, specifically targeting relevant searches in the Bulle and Fribourg regions. The landing page incorporates clear calls to action ("Contact Gaëlle", "Discover the programmes") and a simple contact form to facilitate the conversion of visitors interested in personalised support (outdoor, online or individual).

Optimize performance and user experience (UX)

Strategy: Optimizing speed with WP Rocket

For an optimal user experience and greater SEO potential, the site's loading speed has been significantly improved thanks to the installation and advanced configuration of WP-Rocket. This tool effectively manages caching, file minification and other performance optimisation techniques on WordPress.

Ensure a reliable and compliant technical base

Strategy: Integration of essential tools

The technical basis of the site is based on tried and tested tools: Rank Math for on-page SEO optimisation, WP Armour for anti-spam protection of forms, and Compliance for managing consent to cookies, guaranteeing a reliable, secure site that complies with current regulations.

Results
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Air bubble: ua dynamic and optimized digital presence

Thanks to the website redesign and acquisition strategy implemented by Geekworkers, Bulle d'air now benefits from a professional and effective digital platform:

  • Enhanced expert image: The site clearly highlights Gaëlle Thürler's unique skills and experience in women's health.
  • Local customer acquisition: Targeted Google Ads campaigns generate qualified leads in the Bulle and Fribourg region.
  • High-performing website: a smooth and fast browsing experience thanks to optimization via WP Rocket.
  • Clear communication: The personalized programs and caring approach are presented in a structured and engaging way.
  • Solid platform: A secure, compliant WordPress site equipped with SEO fundamentals for lasting visibility.

This project demonstrates our expertise in creating high-performing platforms for health and wellness professionals, combining bespoke design, technical optimization, and targeted acquisition strategies.

Boost your visibility and attract the right customers for you.

Contact us

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Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
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zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
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ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
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newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
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bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
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Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
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depotclesecurite.ch
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