Digital transformation and global strategy for a leading real estate player
To meet the expectations of Gerofinance | Régie du Rhône, we provided proactive monitoring and tailored digital advice to guarantee the efficiency and security of their digital assets.
Full support for sales responses and real estate communication
Strategy: Strengthen impact and innovation in commercial responses
- Advice and coordination: comprehensive support for designing and presenting responses to major calls for tender (e.g. Quai Vernet project), guaranteeing clarity, professionalism and maximum impact.
- Design and presentation: creation of elegant submission documents and interactive models (Figma), supplemented by dynamic supports (Google Slides) to promote projects with impact.
- Dedicated digital solutions: development of mini-sites and specific web platforms, offering stakeholders an immersive experience and enhancing each real estate project.
Technical expertise: platform compliance and performance
Strategy: ensuring compliance, security and digital efficiency
- LPD/GDPR compliance audits: analysis of Gerofinance websites to identify deviations from data protection regulations (Swiss DPA and European GDPR) and provide specific recommendations.
- Implementing Google Consent Mode V2 : technical configuration of Google Consent Mode V2 to ensure data collection in accordance with user choices and legal and advertising requirements.
- Technical audit and CMS optimization: technical audits to identify areas for improvement (performance, safety, structure) and optimization of the Internal CMS owner for better management and performance of the group's sites.
Digital marketing: advertising effectiveness and team autonomy
Strategy: Maximize the ROI of advertising investments and strengthen internal autonomy
- Google Ads audit and optimization: analysis of existing campaigns, detection of weaknesses and opportunities, then optimization (structure, targeting, bidding, negative keywords) to improve return on investment.
- Advanced tracking via GTM: implementation of a tagging plan via Google Tag Manager (GTM) for accurate tracking of conversions and KPIs across all sites.
- Personalized team training: sessions of tailor-made training for internal marketing teams on key tools: Google Analytics 4 (GA4), Google Ads, Meta Ads, LinkedIn Ads and Google Tag Manager.
Ongoing strategic partnership
Strategy: Offer proactive support and visionary digital advice
Implementation of monthly support (800 CHF/month) combining ongoing technical and marketing support, strategic advice on the evolution of the digital landscape and ongoing optimization of Gerofinance's digital assets.