Identity creation and digital presence strategy
Establishing a credible professional identity in Lausanne
Strategy: Custom logo creation and web design
Geekworkers has designed a unique logo for Davide Milazzo, evoking care and professionalism. La WordPress Landing Page has been developed with Elementorpotentially using Crocoblock for dynamic layout elements or specific functionalities. The design is uncluttered, soothing and highlights key qualifications (diploma, ASCA/RME, therapeutic specialisation) to reinforce credibility.
Generate qualified appointments
Strategy: Targeted Google Ads acquisition and conversion optimization
Of the Google Ads campaigns have been launched to specifically target users in Lausanne looking for therapeutic massage, pain relief, or ASCA/RME-accredited masseurs. The page includes clear calls to action ("Book a session", "Find out more") and a contact form (or a simple booking system) secured by WP Armourto maximise the number of contacts made.
Ensuring optimal web performance and user experience
Strategy: Advanced speed optimization with WP Rocket
Site performance was an absolute priority. The installation and expert configuration of WP-Rocket websites can drastically optimise loading times (advanced caching, optimisation of resources), providing a fluid browsing experience and making a positive contribution to SEO rankings.
Ensuring technical reliability, compliance and SEO
Strategy: Deployment of a robust technical stack
The technical base includes Rank Math for on-page SEO optimisation, WP Armour for anti-spam security, and Compliance for managing cookie consent (RGPD/LPD). The combined use of Elementor and Crocoblock offers content flexibility while maintaining a clean, maintainable structure.