Advanced WordPress & WooCommerce Strategy and Technical Solutions
To meet Innea's twofold requirement (showcase of services + online shop), Geekworkers designed an integrated WordPress solution, using advanced tools for a tailor-made experience:
Create an aesthetically pleasing and representative digital showcase
Strategy: Custom design with Elementor and dynamic Crocoblock content
A streamlined design, in line with the INNEA identity, has been created with Elementor Pro. To effectively manage the different types of content (projects, service pages, blog posts), we have used Crocoblock JetEngine to create Custom Post Types and dynamic listings, ensuring visual consistency and simplified management.
Developing an effective online sales channel
Strategy: Deep WooCommerce integration and optimized shopping experience
WooCommerce has been integrated and customised for the shop. From Smart Filters (Crocoblock) allow customers to sort and filter products easily. Payment is simplified thanks to the integration of TWINT (via XLPlugins). For marketing tracking and conversion analysis, PixelYourSite has been configured.
To present completed projects in an inspiring way
Strategy: Dynamic portfolio managed via JetEngine
The portfolio of architectural projects is managed as a Custom Post Type via JetEngineInnea's new website is designed to allow flexible display (grids, sliders) and easy updating by Innea. From JetPopup are used to display details or galleries in an elegant way.
Facilitating customer contact and management
Strategy: Integrated management tools and continuous optimization
Clear contact forms are integrated. The tools Site Kit by Google and Jetpack provide basic statistics. Compliance is ensured by Compliancesafety through WP Armourand SEO optimisation by Rank Math SEO.