Comprehensive support: From idea to operational launch
Geekworkers has structured the deployment of Newash in distinct phases, ensuring complete coverage of business and technical needs:
Strategic design and planning
Strategy: Establishing a solid business foundation
- In-depth analysis of customer needs and expectations.
- Drawing up a complete business model and detailed business plan (including market analysis and financial projections).
- Modelling of a competitive pricing system and exhaustive definition of ecological home cleaning services (private individuals/companies).
Web development and UX/UI design
Strategy: Create a functional and attractive digital platform
- Modelling the site architecture for intuitive navigation.
- Design of mock-ups for each page via figmacentred on the user experience.
- Iterative validation of mock-ups with the customer.
- Development of the site on WordPress with the theme Hellousing Elementor Pro for customisation and JetEngine (Crocoblock) for custom data structures (e.g. wash types, options).
- Integration of WooCommerce for managing orders and payments (including Twint).
- Extensive functional and compatibility testing before launch.
Technical optimization and key features
Strategy: ensuring performance, monitoring and effective management
- Initial technical SEO optimisation (structure, tagging).
- Implementation of Google Analytics and Google Tag Manager for tracking performance and conversions.
- Optimisation of images (compression, modern formats) to reduce loading times.
- Development of a customised customer dashboard (via WordPress/JetEngine) enabling users to manage their washes, view their history and access their diary.
- Improvements to WooCommerce order forms to maximise conversion.
Customer Acquisition Strategy (Digital Marketing)
Strategy: Generate immediate visibility and a flow of qualified leads
- Creation of content optimised for the Local SEO (Geneva targeting), aiming for the top positions on relevant queries.
- Deployment and management of targeted advertising campaigns on Google Ads (Search, Local) and Meta Ads (Facebook, Instagram).
- Precise monitoring of the ROI of advertising campaigns.
Post-launch monitoring and continuous optimization
Strategy: Maintain performance and adapt the solution
- Ongoing adjustments to administrative functions based on actual usage.
- Improved logic and interface for managing the cleaning schedule for operators.
- Additional integrations and optimisations (e.g. payment flows) to improve operational efficiency and customer experience.