Strategic redesign focused on user experience and autonomy
To meet Bourg8's need to modernise and improve its brand image, Geekworkers implemented the following solutions:
In-depth analysis of the existing site
Strategy: precise diagnosis to guide the redesign
- Initial analysis of the site's performance and position on search engines using the Google Search Console.
- Identification of weak points in terms of user experience (UX) and brand image representation.
- (Mention of A/B testing as a possible design analysis method in the source text, applied more generally to the Geekworkers approach).
- Verification of the technical structure (broken links, compliance with basic web standards).
- Detailed recommendations for the overall improvement of the site.
Website redesign using WordPress
Strategy: Visual modernization and multi-platform accessibility
- Development of the new version of the site on the CMS WordPresschosen for its flexibility and ease of future management by the customer.
- Implementation of a responsive design guaranteeing perfect adaptation and an optimal browsing experience on all screen sizes (computers, tablets, smartphones).
- Overhaul of the navigation structure and presentation of content to improve the clarity and accessibility of information.
Support and training for independence
Strategy: Give the customer the keys to their digital tool
- Creation of tailor-made tutorials (probably video, as for other projects) explaining how to manage content (text, images, etc.) and make routine updates via the WordPress administration interface.
- Personalised support to help you get to grips with the system and answer any specific questions you may have.
- Post-launch support and strategy sessions if required to develop the site.