Digital strategy and deployed technical solutions
To establish a professional and effective online presence for the golf coach, Geekworkers has implemented a comprehensive strategy:
SEO audit and content strategy
Strategy: Laying the foundations for sustainable organic visibility
- Creation of a complete SEO audit to understand search potential, identify competitors and define strategic keywords related to golf coaching in French-speaking Switzerland and the Hole 19 simulator.
- Use of analysis tools : Semrush, SE Ranking, And Google Search Console.
- Structuring of site architecture and content planning based on the results of the SEO audit.
- Ongoing SEO monitoring and advice on maintaining and improving visibility.
Website design and development
Strategy: Create a professional, flexible, and high-performing digital showcase.
- Choice of WordPress as a CMS for its flexibility, scalability and ease of management for customers.
- Use ofElementor Pro as a page builder for total creative freedom, enabling bespoke design and an attractive, interactive interface.
- Visual design and initial prototyping with figma for precise planning prior to development.
- Development of a responsive design to ensure an optimal experience on all devices (desktop, tablet, mobile).
Technical optimization: performance and security
Strategy: to guarantee a fast, reliable and secure website
- Optimising performance with WP-Rocket for caching and reducing loading times.
- Image optimisation via Imagine to reduce their weight without compromising visual quality.
- Setting up security with Wordfence to protect the site against common threats.
- Choice of reliable, high-performance hosting with Infomaniakbased in Switzerland.
Customer support and autonomy
Strategy: to empower the customer to control their online presence
- Creation of personalised video tutorials to guide Christophe Bovet in the autonomous management of the content of his WordPress site (texts, images, news, etc.).
- Implementation of Google Analytics to enable customers to monitor the traffic and effectiveness of their site.
- We offer support and strategic sessions as and when required to develop the site.